2. How To Add Your Products Manually In Your Shopify Store #12
Let’s get ready to implement your products in Shopify.
Integrating your Products in Your Shopify Store
There are two ways to get your products into your online store. You can either add them one by one manually or you upload your products in bulk with a spreadsheet template.
Add/Upload Your Products Manually
**Where to find this in Shopify? Products > All Products
If you only have a few products, it is easy to create a product page for each of your products manually.
Upload Your Products In Bulk
If you have a large number of products and content to add to your Shopify store, you can upload your products in bulk which is a quick way to upload your products.
How To Add Your Products in Your Shopify Store
It is easier to add content to your product page if you prepare your information before you start adding or uploading your product details.
Here are the main sections of the information you will need for each product you are adding to your Shopify store. Each section has different choices depending on what you are selling and how you are shipping your products to your customer.
- Photos, Images & Videos
- Prices & Cost per item
- Inventory, Quantity, Locations, SKU & Barcode (ISBN, UPC, GTIN, etc.)
- Shipping, Weight (for physical products) & Custom Information
- Options & Variants
- Search Engine Preview Listing
- Product Availability
- Product Organization
- Product Theme Templates
1. Product Title
The title of your product page is the name of your product. Try to use a search term somebody will search for in Google, for instance, to look for a similar product. Giving your product a fancy title will not aid potential customers in finding your product on the internet.
How to write a good title for your products.
- Watch your title length
- Give every page a unique title
- Use a primary keyword in your title
- Put important primary keywords first
Write for your customers
- Don't overdo SEO (Search Engine Optimization) keywords
“While there is no penalty built into Google's algorithm for long titles, you can run into trouble if you start stuffing your title full of keywords in a way that creates a bad user experience, such as Buy Widgets, Best Widgets, Cheap Widgets, Widgets for Sale”
TOOLS: Headline Analyzer
What is the Headline Analyzer?
“This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in a deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.
Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.”
Try it out: Https://headlineanalyzer.com
2. Product Description
The content of your product description should convince the potential customer it will improve their lives in obvious, measurable ways.
Before you begin writing your product descriptions, make an outline of the features and benefits of your product. Think about how the product either increases pleasure or reduces a pain point. It solves a problem right?
For every feature that you list, figure out how this will directly benefit the buyer.
Difference between FEATURES and BENEFITS for your products?
Simply, a feature is something that your product has or is. The dimensions, specifications, ingredients, material, etc of your product.
Features work on a factual level rather than on an emotional level.
Try to answer - ‘what is the Product’?
Benefits are the outcomes or results that users will (hopefully) experience by using your product or service – the very reason why a prospective customer becomes an actual customer.
It is the end result of what your product accomplishes!
Question for the benefits of your product:
As a result of owning this product you will get/have/obtain/become/feel/be perceived/look/etc.
Remember: Nobody really wants to buy what you sell. The reality is, the only thing your buyer wants to know, is WIIFM (what’s in it for me).
TIP 1: Do some research and really use your audience (can be friends and family if you don’t have an audience yet) to see if they really understand what you are selling and why they should buy your products.
TIP 2: Check to see what other brands are doing.
When you are writing the benefits and features of your product, change the way you think about how you describe your product.
TIP: Sell a lifestyle, not just a product! This is a very sophisticated form of marketing.
Shopify Blogs have amazing tips on how to write descriptions that sell successfully. But here are some quick tips.
7 Easy Rules to Write Great Product Descriptions
- Know Who Your Target Audience is
- Focus on the Product Benefits
- Tell Mini Stories
- Use Natural Language and Tone
- Use Power Words That Sell
- Make it Easy to Scan
- Optimize for Search Engines
Now that you have your description of the benefits and features of your product worked out and added to your product page, we need to make sure our description makes an immediate impact on a potential buyer.
Part of your description should be above the ‘Buy Button’, but not so much it pushes the ‘Add to Cart’ button too far down your page when viewed in a browser.
This part will be the benefits of your products.
The rest of the description is below the ‘Buy Button’ or ‘Add to Cart’ button.
The choice to split your product descriptions will only be available with some paid templates.
The free Shopify templates do not have the choice to have both a short description and a long description.
Here is a FORMULA for your descriptions of your product.
Ezra Firestone says:
1st Paragraph: Ownership benefit-focused (ALL CAPS)
2nd Paragraph: 1 - 2 sentences of the product benefits
Should you use the same descriptions/content as your manufacturer/vendor?
This latest advice from Google is useful in that it clarifies Google’s position, which I quickly paraphrase below:
“There is no duplicate content penalty
Google rewards UNIQUENESS and the signals associated with ADDED VALUE
A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don’t expect to rank at all if all you are using is automatically generated pages with no ‘value add’.
While there are exceptions to the rule, (and Google certainly treats your OWN duplicate content on your OWN site differently), your best bet in ranking in 2019/2020 is to have one single (canonical) version of content on your site with rich, unique text content that is written specifically for that page.
Google wants to reward RICH, UNIQUE, RELEVANT, INFORMATIVE, and REMARKABLE content in its organic listings – and it has raised the quality bar over the last few years.”
TIP: If you want to rank high in Google for valuable key phrases and for a long time – you better have good, original content for a start.
What is next?
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