13. How To Create A Gift Card In Your Shopify Store #12
Physical & Digital Gift Cards In Shopify
**Where to find this in Shopify? Products > Gift Cards
To use Shopify Gift Card options depends on the Shopify plan you are on. Your customers can use their gift cards to make purchases from your store both online and in person.
There are some restrictions to gift cards:
- Gift cards cannot be reloaded.
- Customers cannot check their own gift card balance, but you as the store owner you can email them the amounts.
The restrictions are being addressed by Shopify and can change in the future.
It is your choice if you want to offer gift cards or not. It is always a good option for gift ideas for your customers. And your gift cards can be physical cards or digital cards.
Create your Gift Card and voila, they can be available as a digital product. These will be emailed to your customer or the person they nominate.
This is what it will look like if you just want to use the generic image from Shopify. You can obviously add your own image which you will do right from here - ‘Edit product’ and it will send you to the product page.
Shopify automatically creates a $10, $25, $50, $100 variant. You can change the amounts or add more amounts, depending on the pricing of your products in your store.
If you want to sell physical gift cards, you can order them from Shopify - Hardware Store.
TIP: If you have returns, offer the return credit as a gift card to your customer. So now they have to spend the credit in your store.
This might minimize the refunds from opportunistic customers which, unfortunately, there are a few of them.
Go to your Gift Card product, choose ‘Issue Gift Card’ and you have your amounts that are already in your gift card product and you can add your choice of amount.
If you want to email the gift card, you need to get the customer’s email address. I would always add your customer information so you have a record.
Make use of the note option to keep track of why you issued a gift card. This is the only way to track who and why somebody has a gift card.
Redeeming Gift Card
Customers can redeem their gift cards on any of your sales channels that use Shopify's checkout:
- Online Store
- Buy Button
- Facebook Shop
- Shopify PO
Gift cards are not rechargeable at this moment. But it could change in the future. Keep an eye out when it does change :)
Information in Shopify Help:
Customs & Taxes International
More information on Shopify
What is next?
In the next article, we will create your information for your customers - pages in Shopify.