Are you ready for Black Friday? Prime Day on Amazon?

by Veronica Jeans, Ecommerce Queen October 14, 2020

Should you discount or not for Black Friday?

Some retailers and brands are discounting heavily and others are not. Here are some interesting points to consider while getting or being ready for the holidays!

‘Transcend dealbuster culture’

According to Harley Finkelstein, president of Shopify, the e-commerce platform for many direct-to-consumer brands including sneaker maker Allbirds, "deals are just one of the things shoppers are paying attention to" during the holidays.

"This is the year that purchases with purpose will transcend dealbuster culture," he said. "More so than in any other year, consumers will vote with their wallets for merchants that align with their values — choosing to support Black-owned businesses, local merchants, and socially and environmentally conscious brands."

Information from NPD's poll of consumers

Sixty-three percent of consumers say they are "very likely" to compare Prime Day promotions with other retailers' deals before they make a purchase, according to The NPD Group, which tracks the receipts of more than 130,000 consumers. And this year, with a Prime Day being held in October rather than July, 18% of consumers told NPD they believe they'll find the best holiday deals around Prime Day, only slightly trailing the 20% of consumers who think that will come on Black Friday. Cyber Monday was the third most popular option in NPD's poll.

According to Finkelstein, 55% of Shopify merchants believe consumers will start their holiday shopping even earlier this year.

The reason for a great brand story!

"I do think that, at the end of the day, if you're going to be promotional, a huge part of maintaining brand equity is the storytelling component," said Mark Chou, founder of Bradhurst Ventures, which advises consumer-facing brands.

"If you were to just discount and say nothing else, in some ways it's almost too obvious what you're doing," he said. "Consumers are not dumb, and they understand some industries are challenged. But if you're able to still tell a story around why you're doing something it can be brand assertive and not dilutive."

~ Article by Lauren Thomas - CNBC

Reac more about 5 Tips to Personalize Your Brand

If you are not ready - join my workshops to get your store optimized and ready to go!

Call me for a FREE strategy session to see how you can be ready!

Schedule Your Session


Veronica Jeans, Ecommerce Queen
Veronica Jeans, Ecommerce Queen

Author

Veronica Jeans is a Ecommerce Business Consultant, & Shopify Expert. She is passionate about eCommerce businesses and specializes in global ecommerce and online sales trends.  Shopify Expert - Marketing - Web Development - Social - Coaching - Training - Facebook Live - Messenger Bots - Facebook & Google Advertising - BRANDING www.veronicajeans.com
Like Me on Facebook :)

Leave a comment

Comments will be approved before showing up.


Also in eCommerce Success Blog

What do you need for your ecommerce store with Joey Vitale - Trademark & Copyright lawyer
What do you need for your ecommerce store with Joey Vitale - Trademark & Copyright lawyer

by Veronica Jeans, Ecommerce Queen November 23, 2020

View full article →

How to add a Facebook Pixel to Shopify
How to add a Facebook Pixel to Shopify

by Veronica Jeans, Ecommerce Queen November 10, 2020

Feeling a little overwhelmed and uneducated about Facebook Pixel? Here's some quick tips on what the standard events are, and how to pair a catalog.

View full article →

Google, YouTube and Shopify - What does it mean?
Google, YouTube and Shopify - What does it mean?

by Veronica Jeans, Ecommerce Queen November 02, 2020

The goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on and buy directly, according to people familiar with the situation. The company is also testing a new integration with Shopify Inc. for selling items through YouTube.

View full article →