Why should you personalize your eCommerce store?
There are so many online businesses and you have to stand out to be noticed. Read this article about WHY you should personalize your store.
Let's chat about how you can personalize your business and your eCommerce store.
1. Be Transparent
Don't be afraid to show how your business works. The more you show, the more people will trust you. If you are scared to be 'open', or available, you don't trust your customer and they won't trust you. No business is perfect, and showing that you have nothing to hide is better than showing nothing.
Here are a few things you can add to your store:
- Business Address
- Telephone number
- Email address - preferably not a personal email.
- Behind the Scenes video & images
- Images and Videos of you and your staff.
2. Color & Voice
Don't just use bland descriptions. Be human because humans are reading your descriptions, your story, and your reason for being in business.
- Use colors you like and make sure they are in the same tone of color.
- Don't be too bland on your page, add character to your page.
- Use your voice on your page - for instance, personalize your descriptions to your voice. Your descriptions have to speak to your customers.
Try to have a consistent color and voice across your website and social media so your customers will recognize you wherever you pop up.
3. Your Story is Relevant
Try to be very personal on your page and please talk about your business, why you are doing it and what your passions are e.g. reading, swimming, traveling - anything that your customers will identify with you and relate to your actions and lifestyle.
- Why you are doing it and what your motivation was.
- What your passions are e.g.reading, swimming, traveling....anything that your customers will identify with you.
- Personal information is important because it is again identifying with your customer.
We want to give our customers a nice warm fuzzy feeling of knowing us.
'People buy from people they trust.'
4. Images Speak Loudly
Remember I mentioned the relating and identifying customer? A photo or even better, a video of you would be an amazing addition to your page and is probably one of the most important things you can add to your page. We are in the social visual age....it is all about images and videos!
Think of your environment - where you work and what it looks like? Videos are excellent options. Show your customers a 'behind the scene' video or images. If you are transparent about what and how you are doing, customers will trust you more.
5. Promote Yourself
You work very hard to get the pat on the back of what we have accomplished. You are allowed to brag a bit. Okay well more than a bit. Shout it out there and add everything to your page. If you are in or contributing to blogs, if you are mentioned in magazines, and all the other bits and pieces like accolades, associations and groups you belong to.
I have used this image as my personal logo for a few years now. A friend snapped it on her phone. I showed it on my personal Facebook page and all my other social media.
The bright color stands out as well. It is all about standing out above the rest of the noise out there. Self-promotion is a very important part of owning your own business. Just see what famous people do!
Conclusion: Be unique by helping and educating your customers when they land on your website/store. Ask yourself this question - what do you do if you shop online and there is not enough information or the website/store is very impersonal?
That's it for now, stay tuned as we ramp up for the next season!
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