by Veronica Jeans, Ecommerce Queen September 30, 2020
A report by U.S. based Borrell Associates says that brands in the country spent approximately $72.02 billion for SEO services. This rate is projected to rise to $79.27 billion at the end of 2020. This is due to the acknowledgment by brands and website managers that proper use of SEO tactics boosts traffic and commerce.
How up-to-date are your SEO tactics being used on your blog? It may be time to update your SEO strategy in order to boost traffic flow and business! Here, we give you 12 SEO tactics to improve traffic to your blog.
They say content is king. What you put online can make or break whether a person comes back to your site or not. Good content with interesting content to read will ensure your readers spend more time on your site, boosting the bounce rate.
When your site has poor optimization, people tend to move on and forget you existed. Gasp!
If you optimize well, your content will also improve other aspects of the site. A site with good content is often shared on social platforms which boosts your traffic.
Visitors who visit a well-marketed site that has low-quality content feel cheated and never return.
Many search engines monitor the amount of time taken to load a page. If a page takes longer to load, Google ranks it lower. Statistics have shown that most people check only the first two pages of their search results and if your site is ranked lower, your traffic will be low.
The web speed is calculated by many factors including the speed of opening a page when you click a link or the time taken to download an image. The faster the metrics for speed are, the higher Google will rank you.
Keywords are a set of words that help people who use search engines to find websites. An SEO manager knows a combination of words which when searched through search engines links to your website. It can be one word or a combination of words known as long-tail keywords.
Research has shown that the majority of people use at least three words in a search engine. Therefore, it’s advisable to use an average of three or four words as keywords.
This action makes it easier for users to find your site. Avoid overusing keywords; they should look natural and not crafted for the sake of SEO.
A title is a magnet that pulls visitors to your site. It’s advisable that you use a title that is quite catchy and interesting to your readers. The title should not be ambiguous and your readers should clearly know why they are clicking to read that article.
However, be careful that the title you craft is not click-bait, or a play on the readers' mind to just open a page. Readers will not return to click-bait websites.
Titles are important in search engine reports. This is the first line of defense in your optimization.
Subheadings break up the content for the reader. This means the article is easily scannable for relevant content.
For maximum benefits, use keywords in the subheads. This helps improve website SEO as the keywords are picked up by search engines and improves how fair your site ranks.
Backlinking is a complicated way of ensuring that search engines rank you high. This is achieved by letting other, trusted websites, to post your articles or links in their article. This way, you can either get more clinks by visitors of the back-linking site or Google will rank you based on the origin of the visitors.
If you are wondering how to improve SEO for your site, consider which site you link and the value it brings to your site. This is one of the SEO help points you can evaluate as some sites require quite a lot of money and if your budget is not quite there it can affect your goals.
Links are always an important way to build your article on a site. When a site refers to an external site, it shows the article is well researched and you don't rely on your thoughts alone. When you use internal links, you build your authority about a topic as there are several articles already written about the same topic.
An internal link also helps guide the reader to other content that the writer or the blogger would want people to read. This serves two purposes. One, you gain the reader's confidence by offering more relevant articles to read, and secondly, it keeps a reader within your site longer.
Interesting research by an SEO analyst site Backlinko showed that longer stories ranked higher on Google than shorter ones. This means search engines recognize that a longer post will likely keep readers on the site for a longer time. Ensure that your articles are in the range of 750-1500 words to ensure that the rank can rise.
Longer content should have the right kind of treatment to keep the reader locked in. This involves the use of photos, engaging queries, well-written pieces, and the use of subheads.
A similar point to the one above is how to tame high bounce rates. High bounce rate means that readers are spending a shorter time on your site then they should. For example, a reader just went in, read the headline and a few sentences then left your page.
The idea is to keep them reading to the end of the article, or at worst, two-thirds of it. Videos are one of the ways that SEO managers use to keep readers on a site for a longer time. The videos and photos/ illustrations should be relevant to the site.
Urls are the links in your site that search engine crawlers pick in order to rank your site. Research has shown that the shorter the URLs, the higher they are likely to rank in Google. Ensure your URLs have all the keywords you're targeting but also make sure it isn't too long.
The risk associated with long URLs is that readers can accidentally break them hence losing the link to your article. By having shorter URLs, a reader can see exactly how the site link looks. However, ensure your URLs have subfolders and not leading to your domain home only.
Alt-text is a form of a statement that is used in websites and mainly in photos to promote visibility on the search engines. Alt-text is loaded with important Metadata which includes keywords, tags, and parts of headline words. This helps increase places where you can position keywords and other words that can make your site rank higher.
Meta description and SEO title are the short descriptions seen below the title in a search. Ensure that you load this with your preferred tags and keywords to maximize people's ability to find you in the search engines.
Statistics show that 80 percent of Google searches emanate from a mobile phone. This means that the majority of people will likely make relevant searches from the comfort of their mobile phones or tablets. Therefore, it’s ideal to make your site as mobile-friendly as possible.
You can do this when developing your site by ensuring it’s adaptable to the mobile phone. You can optimize this by adding social media links like Instagram, Pinterest, and Twitter. These are better accessed through a mobile phone than Facebook.
When it comes to deploying your SEO tactics, you can never be 100% sure of the best practices. It’s a combination of several inputs that keep your ranking going higher. This can be done on the writer’s side by creating worthy content, ensuring the articles are long, and carry all the keywords and tags that are required.
It can also be on the back-end where the technical personnel is able to do link-ups with other sites and edit to shorter URLs. They can also make good use of analytics.
We offer more insights on different commerce issues that you can find relevant to you and your blog. Visit our site to find more tips on how you can run your online business with great success.
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Veronica Jeans is a Ecommerce Business Consultant, & Shopify Expert. She is passionate about eCommerce businesses and specializes in global ecommerce and online sales trends.
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