Repurposing your content means:
- Get an SEO boost.
- Reach a new audience.
- Reinforce your message.
- Gain extra authority.
Here's how to do it:
1. Blogs
Writing a fresh new blog seems overwhelming and cumbersome sometimes. Guess what? You don't have to reinvent the wheel. You can use case studies or customer questions as a foundation to your post. Like this:
"Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth. ~ Article by Hubspot"
You can then expand on this point.
2. On Your Website/Store
Always have your content somewhere on your homepage and linked in your menus and footers. This ensures maximum visibility and ease in which your audience can access your content.
3. Add to Email
I find so many ecommerce clients not utilizing their email list at all after the first couple of emails. You must keep a consistent touchpoint all the time. Use your blog or your social posts in your emails as a template. Always lead back to your website in your email!
Automate, automate, automate! Set yourself up on an email sequence triggered by certain actions or so many days from the previous email.
Create a blog feed straight to your email with rss feed capabilities.
4. Facebook Business Page - Posts
Post your blogs and news to your Facebook personal page and business page. It is not a good idea to sell on your personal page because remember, this is social media and your friends like to see social and personal information. Your personal audience dislikes being sold to. You can inform your friends about what is going on in your life with a casual mention of your business.
You can re-post your news on different days and at different times because some of your audience isn't on social media all at the same time.
Here's some easy steps to follow:
Use your link from your blog and an excerpt to create a post on Facebook. Your preview image should immediately insert into the post. If not, upload your preview image from your blog. ALWAYS have an image. You can't create authority if your links never pull in a photo.
5. Facebook Business Page - Notes
Not many businesses use Facebook Notes. Did you know about them? Facebook Notes can increase your SEO and visibility because now your original post and your notes will appear for relevant searches. Use your Facebook Notes for reposting your blogs or even random quotes and musings.
Add your blog title and a longer excerpt from your blog (news) and images as well. Don't forget to add the badge and links to the other website.
Here are tips on how to set up and use Facebook Notes.
6. Instagram
Instagram won't let you post a link to your blog, but you can still post your blog! Use a long excerpt in the caption and the image from the post. Don't forget relevant hashtags so your audience can find you. Put the link to the blog in your bio and tell your audience to "click the link in bio to read more".
Don't forget to use Instagram stories too!
7. Pinterest
Utilize Pinterest just as you would Facebook or Instagram. Upload an image and link it back to your blog post with a long description excerpt. Use about three hashtags at the end. If you mention a product be sure to also link this.
8. KEEN
Keen is a new Google platform that operates similarly to Pinterest. Take advantage of a new channel that isn't as saturated.
9. LinkedIn Post
LinkedIn is has been an overlooked Social Media platform - it started out as a recruiting tool but it has now expanded to be similar to the likes of Facebook. Repurpose your content here too. Use a slightly different tone and focus on the business aspects of your company. Show your authority with curated articles. USe three hashtags at the end of your post.
10. Google My Business
Google My Business is still in play. You should still post daily here, but it's likely you have to manually post. If you want, you can pare down to just your blogs. Just copy and paste!
11. Facebook Group
If you offer a Facebook Group, be sure to also post your blogs here. Your private groups want VIP value, so show them what you have.
12. Personal Facebook Page
Casually posting your blog every now and again to your personal Facebook page is an ok idea. Pick out a short but relevant quote and paste it as your caption.
13. YouTube
Video can grow your business 49 percent faster, according to Hubspot and you will have 10x higher reach if you upload your native video to Facebook instead of a just a YouTube link. And it creates a deeper relationship with your customers and viewers.
Create a video for your blog. This can be in the form of screenshots or you can film yourself reading your blog! Get creative.
14. Vimeo
Use the video you created for Youtube and upload it here as well.
15. Advertising
Turn your blog into an ad. Grab your image and write a catchy caption. Define your audience and VOILA!
16. Videos (Lumen & Canva & Wave)
Easy to follow steps in creating a video:
Create a Video about your blog/information. Upload to Facebook if you have a video and post. Upload to YouTube. Download the embed code to your blog from Vimeo or Wave.
17. Slideshow
Create a slideshow of images with excerpts from y our blog as the captions. Upload to all your channels.
18. E-Book
Gather all your blog posts from a certain period of time, maybe 6 months? Re-format them to compile an e-Book. An e-Book is a great way to build trust and gain authority from your audience as well as building a new one.
19. Create an infographic
Hop into Canva, search templates for 'infographic', and take your blog post to a visual level. Use the important points as graphical points in your design.
20. Refresh and republish old posts
My rule of thumb is to wait three months from the last posting of a blog post to refresh the links and add some bullet points to republish again.
21. Repost and re-promote to social media
Reposting on social is a good idea too as long as it's been a month or so from the last post and you change the caption a little.
No matter what you do, even implementing a few of these ideas will increase your visibility and provide some structure to your content. Happy posting!
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Also in eCommerce Success Blog
What is the difference between Shopify CSV and Matrixify Products import and export?
By Veronica Jeans, Bestselling Author November 16, 2024
Shopify CSV vs Matrixify Excel: A Comprehensive Guide to Product Management
Managing product data in an e-commerce platform can be a complex task, especially when dealing with large inventories. This article compares two prominent methods for handling product data in Shopify: the native CSV system and the Matrixify Excel approach. We'll explore how these tools differ and why choosing the right one can significantly impact your workflow efficiency.
Shopify vs Matrixify Comparison
Detailed Comparison between Shopify & Matrixify Product Management & Uploads
File Format and Basic Handling
Shopify CSV
Matrixify Excel
Data Management Capabilities
1. Product Export Features
Shopify CSV
Matrixify Excel
2. Image Handling
Shopify CSV
Matrixify Excel
Advanced Features
3. Metafields Management
Shopify CSV
Matrixify Excel
4. Product Updates and Maintenance
Shopify CSV
Matrixify Excel
5. Inventory Management
Shopify CSV
Matrixify Excel
6. Template Management
Shopify CSV
Matrixify Excel
Special Features
Matrixify Exclusive Capabilities
1. HTML Code Optimization
2. Variant Management
3. Publishing Control
Best Practices and Recommendations
When to Use Shopify CSV
When to Use Matrixify Excel
While Shopify's native CSV system provides basic functionality for smaller stores, Matrixify Excel offers a more robust, flexible, and efficient solution for managing product data. The choice between the two largely depends on your store's size, complexity, and specific needs. For larger operations or those requiring detailed control over their product data, Matrixify Excel presents clear advantages in terms of functionality, efficiency, and scalability.
Remember that investing time in learning the more powerful tool can save significant time and reduce errors in the long run, especially as your store grows and your product management needs become more complex.
Frequently Asked Questions (FAQ)
General Questions
What's the main difference between Shopify CSV and Matrixify Excel?
The main difference is that Shopify CSV is a basic file format with limited functionality, while Matrixify Excel offers advanced features like real-time tracking, multiple sheets, and partial updates. Matrixify also allows you to work with pure Excel files instead of CSV format.
Which option is better for my store?
It depends on your store size and needs:
Use Shopify CSV if:
Use Matrixify if:
File Size & Limitations
What are the file size limitations?
Shopify CSV: 15MB maximum
Matrixify: Can handle gigabytes of data (600,000+ products)
How many products can each handle?
Shopify CSV: small catalog
Matrixify: 600,000+ products in one import
Features & Functionality
Can I update specific fields without replacing entire products?
Shopify CSV: No, you must replace the entire product
Matrixify: Yes, you can update individual fields
How do multiple images work in each system?
Shopify CSV: Requires separate rows for each image
Matrixify: All images can be in one row, separated by semicolons
Can I manage metafields?
Shopify CSV: No metafield support
Matrixify: Full metafield support with column-based management
Import/Export Process
How do I track the progress of my import?
Shopify CSV: No tracking wait for email notification
Matrixify: Real-time progress bar with estimated completion time
Can I cancel an import once it's started?
Shopify CSV: No
Matrixify: Yes, at any time during the import
Data Management
What happens to product IDs during import?
Shopify CSV: Creates new IDs, breaking collection references
Matrixify: Maintains existing IDs and references
How are variants handled?
Shopify CSV: Each variant requires a separate row
Matrixify: Can generate variants from combinations using semicolon separation
Technical Questions
How does each handle HTML in descriptions?
Shopify CSV: Leaves escaped HTML code as is
Matrixify: Automatically fixes escaped HTML code to normal HTML
Can I manage inventory across multiple locations?
Shopify CSV: Limited location support
Matrixify: Full multi-location inventory management
Best Practices
What's the recommended way to update product prices?
Shopify CSV: Must upload full product data
Matrixify: Can update prices alone using a simple price column
How should I handle large product catalogs?
Shopify CSV: Split into multiple files under 15MB
Matrixify: Can handle in single file with filtering options
Troubleshooting
What if my import fails?
Shopify CSV: Check email for basic error message
Matrixify: Detailed error reporting with specific row/column information
How do I fix broken product references?
Shopify CSV: Manually rebuild collections and references
Matrixify: No action needed references are maintained
Integration & Compatibility
Do these work with all Shopify plans?
Both work with all Shopify plans, but Matrixify requires a separate subscription.
Can I use these with other e-commerce platforms?
Shopify CSV: Shopify-specific format
Matrixify: Designed for Shopify but Excel format is more universal
Support & Resources
Where can I find documentation?
Shopify CSV: Shopify Help Center
Matrixify: Comprehensive documentation with tutorials and examples
Is there technical support available?
Shopify CSV: General Shopify support
Matrixify: Dedicated support team with Excel/import expertise
Cost & Efficiency
Which option is more time-efficient?
Matrixify is generally more time-efficient due to:
Faster processing of large files
How do they compare in terms of cost?
Shopify CSV: Free with Shopify subscription
Matrixify: Requires separate subscription but offers more features and efficiency
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