Feeling a little overwhelmed and uneducated about Facebook Pixel? Here's some quick tips on what the standard events are, and how to pair a catalog.
1. The full list of Facebook Pixel standard events are:
|Event Name||Event Description|
|ViewContent||When a key page is viewed such as a product page, e.g. landing on a product detail page|
|Search||When a search is made, e.g. when a product search query is made|
|AddToCart||When a product is added to the shopping cart, e.g. click on add to cart button|
|AddToWishlist||When a product is added to a wishlist, e.g. click on add to wishlist button|
|InitiateCheckout||When a person enters the checkout flow prior to completing the checkout flow, e.g. click on checkout button|
|AddPaymentInfo||When a payment information is added in the checkout flow, e.g. click / LP on save billing info button|
|Purchase||When a purchase is made or checkout flow is completed, e.g. landing on thank you/confirmation page|
|Lead||When a sign up is completed, e.g. click on pricing, signup for trial|
|CompleteRegistration||When a registration form is completed, e.g. complete subscription/signup for a service|
2. There are two ways to pair a catalog with a pixel:
Follow these steps to pair a catalog with a pixel using the Business Manager:
Product Catalog Preferences API
You can use the Product Catalog Preferences API pair a catalog with a pixel.
3. Why Use Facebook Pixel?
"The Facebook pixel is a small piece of code that goes on your website. With the pixel, you can bring back website visitors, or find new people who will likely make a purchase or become a lead."
Click here to get started with Installing your Facebook Pixel.