How to add a Facebook Pixel to Shopify

By Veronica Jeans, Ecommerce Queen

Feeling a little overwhelmed and uneducated about Facebook Pixel? Here's some quick tips on what the standard events are, and how to pair a catalog.

1. The full list of Facebook Pixel standard events are:

Event Name	Event Description
ViewContent	When a key page is viewed such as a product page, e.g. landing on a product detail page
Search	When a search is made, e.g. when a product search query is made
AddToCart	When a product is added to the shopping cart, e.g. click on add to cart button
AddToWishlist	When a product is added to a wishlist, e.g. click on add to wishlist button
InitiateCheckout	When a person enters the checkout flow prior to completing the checkout flow, e.g. click on checkout button
AddPaymentInfo	When a payment information is added in the checkout flow, e.g. click / LP on save billing info button
Purchase	When a purchase is made or checkout flow is completed, e.g. landing on thank you/confirmation page
Lead	When a sign up is completed, e.g. click on pricing, signup for trial
CompleteRegistration	When a registration form is completed, e.g. complete subscription/signup for a service

2. There are two ways to pair a catalog with a pixel:

Business Manager

Follow these steps to pair a catalog with a pixel using the Business Manager:

Go to business.facebook.com
Settings page
Choose "Product Catalogs" on the left pane
Press "Associate Pixels" button
Associate pixels with your product catalog.

Product Catalog Preferences API

You can use the Product Catalog Preferences API pair a catalog with a pixel.

3. Why Use Facebook Pixel?

"The Facebook pixel is a small piece of code that goes on your website. With the pixel, you can bring back website visitors, or find new people who will likely make a purchase or become a lead."

Click here to get started with Installing your Facebook Pixel.