¿Estás listo para el Viernes Negro? ¿Primer día en Amazon?
¿Deberías hacer descuentos o no para el Black Friday?
Algunos minoristas y marcas están haciendo grandes descuentos y otros no. ¡Aquí hay algunos puntos interesantes a considerar mientras se prepara o se prepara para las fiestas!
'Trascender la cultura de los negociadores'
Según Harley Finkelstein, presidente de Shopify, la plataforma de comercio electrónico para muchas marcas directas al consumidor, incluido el fabricante de zapatillas Allbirds, "las ofertas son solo una de las cosas a las que los compradores prestan atención" durante las vacaciones.
“Este es el año en que las compras con un propósito trascenderán la cultura de los negocios exitosos”, dijo. "Más que en cualquier otro año, los consumidores votarán con sus billeteras por comerciantes que se alineen con sus valores, eligiendo apoyar negocios propiedad de negros, comerciantes locales y marcas con conciencia social y ambiental".
Información de la encuesta de consumidores de NPD
Sesenta y tres por ciento de los consumidores dicen que es "muy probable" que comparen las promociones de Prime Day con las ofertas de otros minoristas antes de realizar una compra, según The NPD Group, que rastrea los recibos de más de 130,000 consumidores. Y este año, con un Prime Day que se llevará a cabo en octubre en lugar de julio, el 18 % de los consumidores le dijeron a NPD que creen que encontrarán las mejores ofertas navideñas en torno al Prime Day, solo un poco por detrás del 20 % de los consumidores que piensan que eso ocurrirá. Viernes negro. Cyber Monday fue la tercera opción más popular en la encuesta de NPD.Según Finkelstein, el 55 % de los comerciantes de Shopify creen que los consumidores comenzarán sus compras navideñas incluso antes este año.
¡La razón de una gran historia de marca!
"Creo que, al final del día, si vas a ser promocional, una gran parte de mantener el valor de la marca es el componente narrativo", dijo Mark Chou, fundador de Bradhurst Ventures, que asesora a las marcas orientadas al consumidor. .
"Si tuviera que descartar y no decir nada más, de alguna manera es casi demasiado obvio lo que está haciendo", dijo. "Los consumidores no son tontos y entienden que algunas industrias enfrentan desafíos. Pero si aún puede contar una historia sobre por qué está haciendo algo, puede ser asertivo para la marca y no diluir".
~ Artículo de Lauren Thomas - CNBC
Lea más acerca de 5 consejos para personalizar su marca
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What is the difference between Shopify CSV and Matrixify Products import and export?
por Veronica Jeans, Bestselling Author noviembre 16, 2024
Shopify CSV vs Matrixify Excel: A Comprehensive Guide to Product Management
Managing product data in an e-commerce platform can be a complex task, especially when dealing with large inventories. This article compares two prominent methods for handling product data in Shopify: the native CSV system and the Matrixify Excel approach. We'll explore how these tools differ and why choosing the right one can significantly impact your workflow efficiency.
Shopify vs Matrixify Comparison
Detailed Comparison between Shopify & Matrixify Product Management & Uploads
File Format and Basic Handling
Shopify CSV
Matrixify Excel
Data Management Capabilities
1. Product Export Features
Shopify CSV
Matrixify Excel
2. Image Handling
Shopify CSV
Matrixify Excel
Advanced Features
3. Metafields Management
Shopify CSV
Matrixify Excel
4. Product Updates and Maintenance
Shopify CSV
Matrixify Excel
5. Inventory Management
Shopify CSV
Matrixify Excel
6. Template Management
Shopify CSV
Matrixify Excel
Special Features
Matrixify Exclusive Capabilities
1. HTML Code Optimization
2. Variant Management
3. Publishing Control
Best Practices and Recommendations
When to Use Shopify CSV
When to Use Matrixify Excel
While Shopify's native CSV system provides basic functionality for smaller stores, Matrixify Excel offers a more robust, flexible, and efficient solution for managing product data. The choice between the two largely depends on your store's size, complexity, and specific needs. For larger operations or those requiring detailed control over their product data, Matrixify Excel presents clear advantages in terms of functionality, efficiency, and scalability.
Remember that investing time in learning the more powerful tool can save significant time and reduce errors in the long run, especially as your store grows and your product management needs become more complex.
Frequently Asked Questions (FAQ)
General Questions
What's the main difference between Shopify CSV and Matrixify Excel?
The main difference is that Shopify CSV is a basic file format with limited functionality, while Matrixify Excel offers advanced features like real-time tracking, multiple sheets, and partial updates. Matrixify also allows you to work with pure Excel files instead of CSV format.
Which option is better for my store?
It depends on your store size and needs:
Use Shopify CSV if:
Use Matrixify if:
File Size & Limitations
What are the file size limitations?
Shopify CSV: 15MB maximum
Matrixify: Can handle gigabytes of data (600,000+ products)
How many products can each handle?
Shopify CSV: small catalog
Matrixify: 600,000+ products in one import
Features & Functionality
Can I update specific fields without replacing entire products?
Shopify CSV: No, you must replace the entire product
Matrixify: Yes, you can update individual fields
How do multiple images work in each system?
Shopify CSV: Requires separate rows for each image
Matrixify: All images can be in one row, separated by semicolons
Can I manage metafields?
Shopify CSV: No metafield support
Matrixify: Full metafield support with column-based management
Import/Export Process
How do I track the progress of my import?
Shopify CSV: No tracking wait for email notification
Matrixify: Real-time progress bar with estimated completion time
Can I cancel an import once it's started?
Shopify CSV: No
Matrixify: Yes, at any time during the import
Data Management
What happens to product IDs during import?
Shopify CSV: Creates new IDs, breaking collection references
Matrixify: Maintains existing IDs and references
How are variants handled?
Shopify CSV: Each variant requires a separate row
Matrixify: Can generate variants from combinations using semicolon separation
Technical Questions
How does each handle HTML in descriptions?
Shopify CSV: Leaves escaped HTML code as is
Matrixify: Automatically fixes escaped HTML code to normal HTML
Can I manage inventory across multiple locations?
Shopify CSV: Limited location support
Matrixify: Full multi-location inventory management
Best Practices
What's the recommended way to update product prices?
Shopify CSV: Must upload full product data
Matrixify: Can update prices alone using a simple price column
How should I handle large product catalogs?
Shopify CSV: Split into multiple files under 15MB
Matrixify: Can handle in single file with filtering options
Troubleshooting
What if my import fails?
Shopify CSV: Check email for basic error message
Matrixify: Detailed error reporting with specific row/column information
How do I fix broken product references?
Shopify CSV: Manually rebuild collections and references
Matrixify: No action needed references are maintained
Integration & Compatibility
Do these work with all Shopify plans?
Both work with all Shopify plans, but Matrixify requires a separate subscription.
Can I use these with other e-commerce platforms?
Shopify CSV: Shopify-specific format
Matrixify: Designed for Shopify but Excel format is more universal
Support & Resources
Where can I find documentation?
Shopify CSV: Shopify Help Center
Matrixify: Comprehensive documentation with tutorials and examples
Is there technical support available?
Shopify CSV: General Shopify support
Matrixify: Dedicated support team with Excel/import expertise
Cost & Efficiency
Which option is more time-efficient?
Matrixify is generally more time-efficient due to:
Faster processing of large files
How do they compare in terms of cost?
Shopify CSV: Free with Shopify subscription
Matrixify: Requires separate subscription but offers more features and efficiency
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Lesson 2. Ecommerce Introduction
por Veronica Jeans, Bestselling Author octubre 24, 2024
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6 Ways How To Improve Your Ecommerce Store in 2025
por Veronica Jeans, Bestselling Author septiembre 16, 2024
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