I have to tell you...I have been playing in AI and having so much fun while working. It used to take me so long to think of ideas for all the blogs I write (for clients as well) and then keep optimizing online stores for better SEO and traffic.
Google has turned us all a bit upside down in 2022 with the new guidelines to ranking on Google. Although, they have been talking about improvements for years and now it actually happened.
So what is the most important thing?
User experience on your website (which means 'Content is King') and answering the users search intent. This means if somebody searches for a particular piece of information and they find your information, do you give them the relevant answers that they are looking for.
Have you ever gone beyond Page 1 on Google when you are looking for something? I don't! I just change my search query...do you?
I bet most people do.
So the answer to the pitching up on #1 Page of Google is more content, more information on ALL your pages.
So I have been using AI to write, rewrite and improve content on the Shopify stores in the last months.
AI is one of the best tools I have used for the last couple of years and ChatGPT has just topped the list.
Before I give that example, here is a wee backstory to my knowledge of all things internet and websites.
Having obtained my MCSE (Microsoft Certified Systems Engineer certification) the Business teacher at my son's highschool decided I should teach the students how to build websites for National competition. After a short argument (how can you say to no to the teacher) I bought myself the 'Build A Website in 24 Hours'. Well it took me a week to understand HTML and I was off.
So many years later...I still retain some of the basics and I have dabbled in coding a wee bit. But as you know...use it or lose it. So every time I needed to code HTML etc, I would have to do research to make it happen.
ENTER AI! with ChatCPT 4.0 I can now ask AI to do the coding for me. Nothing too complicated, but still had to be responsive (good for mobile), use CSS (to make it look pretty) and obviously some HTML.
So instead of taking HOURS and sometime days, I had my code in minutes.
Boom done!
Improve Shopify store with AI
1. FAQ pages with the correct Google code and it looks good on desktop or mobile.
2. Amazon style product specification on the product pages.
3. Very cool FAQs on the product page in different styles.
4. Digital music for download and streaming on product page.
5. Recipe style for my blogs without relying on more apps.
AND here is the Google Rich Snippets in the code:
6. Quick newsletter signup for the middle of my blogs.
PSST: It is a real signup block...so go ahead and sign up!
7. Creating a Facebook ad text with emojis (a few too many but who is counting)
Building and Increasing Traffic
THEN, I started building my blogs for my clients which will be improving and increasing their rankings and traffic to the Shopify stores.
1. 30 topics for one client for the month for interior design and information for the blogs with headings.
2. Building out each main blog topic to start each blog.
3. 20 topics for my new site about Marula Oil and benefits for the skin and hair.
Now I start searching online to see what other people have blogged and check traffic to the blogs.
3. Improving all my old blogs to have more relevant information and in more detail.
Each old blog needs to have more in depth relevant information according to the new Google requirements for ranking.
I will either combine my blogs to create more relevant information or start with more topics to increase the content already in the blog.
This is saving me HOURS of writing. I still have to edit and add my own spin to my blogs. AI tends to get repetitive with some subjects.
💡This week's Pro Tip:
Start using AI to improve the content on your website.
Join my free Monday workshop to learn some more. If you are interested, join the newsletter signup on this page!
Remember: Relaxing and brainstorming solutions for problems are important in building a successful business.
I appreciate you and the time you took out of your day to read this! You can find more articles like this from me on the top-rated {E-commerce Success} blog and while you’re there, take a look at my Shopify Bootcamp coming up, and my Shopify and E-commerce series of books on Amazon. For news and insights find me on Twitter at @veronicajeans, to see what I do when I’m not working, follow me on Instagram and to discover my E-commerce Success community.
EXCITING NEWS:
I have some exciting news to share - I am launching a 5-DAY Shopify Bootcamp.
If you don't have a store, this is for you.
IF you do have a store, this is for you too.
Shopify has had so many new updates that you are not utilizing. I will show you!
Comments
Jesse
Hey! I just wanted to drop by and say that your blog post was great! I found the content incredibly valuable and it’s got me excited! Also, big props on the blog – it was an easy read! I’m pumped to try out these strategies in the future. Oh, and I stumbled upon another article on the same topic that you’ll find interesting. https://expertguru.ai/blogs/tech-insights/our-savior-fly-io
March 29, 2025
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