¿Cómo iniciar un negocio desde casa? ¿Cómo determinar qué conjuntos de habilidades tengo?
Veo tantas publicaciones tuyas que quieren dejar de trabajar, que necesitan o quieren trabajar desde casa. Y quiero hacerlo YA!
Tengo un par de consejos y pensamientos para ti. Mi experiencia es ser dueña de una empresa de reclutamiento y ayudar a las mujeres a volver a la fuerza laboral o comenzar sus propios negocios.
1. ¿Qué conjunto de habilidades tienes?
👉 Primero, determina qué conjunto de habilidades tienes o tenías. Incluso después de años, su experiencia aún puede ser útil.
Aquí estaba mi consejo para las mamás que no habían trabajado durante 20 años (quedarse en casa con sus hijos).
1. Mire el trabajo voluntario que hizo para la iglesia, escuela u organización o para un amigo.
2. Piensa en lo que eres bueno. Puede que esto no siempre sea fácil, así que pregunte a las personas cercanas a usted y se sorprenderá con las ideas que se le ocurran.
3. Crea una lista de las cosas que haces y profundiza. Que sea una lista de al menos 20 artículos.
4. Crea una lista de cosas que disfrutas y de las que no puedes dejar de hablar.
¿Qué es lo que realmente te apasiona?
Donna (rompecabezas) y Linda (acolchado)
Entonces, ¿te gusta organizar tus armarios, limpiar o comunicarte con la gente?
Conocí a alguien este año que tiene un negocio de limpieza, y hombre, eso no es para mí. Pero a ella le encanta limpiar y organizar y realmente obtiene una gran satisfacción de esto.
Pero aquí está lo sorprendente, debido a sus clientes, ella no es una VA y está haciendo marketing en las redes sociales. Entonces, a partir de pequeñas oportunidades, su mundo puede abrirse a más.
Literalmente, puede iniciar cualquier negocio simplemente mirando lo que puede hacer y lo que le gusta hacer.
2. ¿Dónde buscar oportunidades?
👉 Segundo, mira alrededor de tu vecindario. Hable con su veterinario, médico, peluquero. iglesia. Elige a alguien con quien tengas una gran relación. Dígales cuál es su situación (la gente SIEMPRE quiere ayudar), dígales su conjunto de habilidades y es posible que lo sorprendan con ideas.
Por ejemplo, si tiene algo de experiencia en contabilidad, puede negociar con ellos para comenzar. O comience con un precio muy bajo y obtenga experiencia y ambos hagan crecer sus negocios.
Así fue como me inicié en el negocio del comercio electrónico.
👉Mira a tu alrededor y mira lo que necesitan tus amigos y vecinos. Sé que algunos de los trabajos no son glamorosos, por ejemplo, pasear al perro, pero se sorprenderá de las otras oportunidades que pueden surgir de las personas con las que se conecta.
👉 Busque en línea e investigue un poco.
Una palabra de precaución, no todo lo que brilla es oro.
Recuerda, lo que sea que estés mirando, tienes que hacerlo cuando no te apetezca y algunos días definitivamente son así. Construir su negocio es lento y frustrante, especialmente si tiene un presupuesto bajo.
El crecimiento orgánico de las redes sociales es inferior al 2%. Tendrás que anunciarte incluso si solo haces algunos anuncios de muy bajo presupuesto.
3. ¿Cómo abordar una oportunidad?
👉 No todo el mundo es vendedor (MLM) o VA (asistente virtual) .
Por ejemplo, debe tener algún tipo de conjunto de habilidades para ser un VA, que es básicamente muy organizado y enfocado, muy bueno para escribir contenido y estar listo para cualquier eventualidad que su cliente le arroje. Una cosa que he observado que necesita un VA es mucha paciencia y mantener la calma bajo presión.
O un vendedor de redes sociales, pero tienes que ser creativo y amar la investigación de información. Suena fácil, pero hay mucha investigación, por ejemplo, quién es la competencia y qué está haciendo. también tienes que ser súper organizado y un gran planificador. Tienes que saber SEO (Search Engine Optimization) y cómo atraer clientes.
El marketing multinivel siempre suena maravilloso y fácil y no siempre barato. Tienes que estar orientado a las ventas si quieres entrar en el mercadeo en red y, de nuevo, ser un apasionado del producto. La mayoría de las veces cuesta dinero, pero es un negocio de entrada baja con mucho apoyo. No necesita un sitio web técnicamente, y ellos han hecho mucho marketing por usted, ¡excepto que no es realmente para USTED! Necesita hacer mucho marketing y es difícil si no tiene un sitio web y espera que la gente inicie sesión y compre.
Decida cómo puede ayudar a las personas que lo rodean y negocie un precio bajo para comenzar y crecer juntos. ¡Dígales que quiere construir su negocio y el de ellos y tal vez ambos puedan beneficiarse!
Puede que no funcione con la primera pregunta, pero recuerda, todo lo que pueden decir es 'No', luego trata de conseguir a alguien que te dé un 'Sí'.
4. DINERO!
Siempre se trata de dinero. Cuánto puede invertir en su negocio es probablemente la parte más importante. Sin dinero, ni siquiera puede comenzar y las razones son que tiene que invertir en un sitio web, un poco de publicidad, algunas tarjetas de presentación y probablemente un poco de software para programar sus redes sociales al menos.
Y tienes que considerar cuánto tiempo tienes para crecer y ganar dinero. Si tienes tiempo, crecer orgánicamente requerirá MUCHO esfuerzo y tiempo, pero puedes hacerlo.
Incluso si está vendiendo productos, obviamente necesitará un carrito de compras ($ 30 / mes) y necesita productos. PERO, con el envío directo en estos días, es posible que ni siquiera tenga que desembolsar dinero para comprar sus productos antes de venderlos.
Incluso si comienza a vender productos de mercadeo multinivel o mercadeo en red, se le pedirá que compre productos mensuales para permanecer en el juego.
No ganarás mucho dinero cuando empieces. Pero si te mantienes constante y enfocado, crecerá.
Mi nuera hizo crecer su negocio de $350 por mes a más de 5 cifras en un par de años, con 3 hijos, mascotas y un esposo. Y ella todavía está creciendo y evolucionando su negocio.
5. Cómo comencé en el negocio del comercio electrónico.
🧐 😎 🥳 Así es como construí mi negocio en comercio electrónico y marketing.
Hablé con el vendedor de la plataforma de compras que quería ayudar a sus clientes. Hablamos mucho sobre lo que hace y cómo consiguió nuevos clientes y luego le dije lo que quería hacer, que en realidad era vender algo en línea, pero no tenía idea de qué, y creamos una relación en línea.
Comenzó a enviarme a sus clientes a los que necesitaba ayudar, pero sabía que no podían permitirse contratar diseñadores de sitios web o expertos en comercio electrónico para que los ayudaran. Al principio, algunos pagaban y otros no.
Pero aquí está el resultado final, aprendí mucho ayudando a la gente. Me convertí en un experto en comercio electrónico. Y con mi experiencia en financiación y dirección de mi propia empresa de contratación, tenía mucha experiencia ayudando a propietarios de pequeñas empresas.
Para tener éxito, se necesita mucho tiempo, determinación y enfoque. Nada es fácil, pero hay que empezar por algún lado.
Tuve la suerte de tener algunos mentores increíbles a lo largo de mi viaje. Hice un trueque con mi primer entrenador de negocios, ella me enseñó a mantenerme enfocado y a crear una mentalidad emprendedora, y yo le enseñé a hacer ejercicio. 😂 👏 🤩
Espero que esto ayude ... déjame saber lo que piensas 
🎉 🎉
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From Retail Challenges to Opportunities: Adapting Your Business for Success in 2025
por Veronica Jeans, Shopify Queen marzo 29, 2025
Navigating the ever-changing landscape of retail in the USA can feel like steering a ship through a storm, but with the right strategies, your e-commerce business can not only survive but thrive.
As economic challenges loom—marked by looming tariffs, a fluctuating stock market, and the aftermath of federal job cuts—it's crucial to adapt and seize opportunities amidst uncertainty.
Remember the resilience businesses showed during COVID? Those lessons are more relevant than ever. In this guide, we'll explore practical ecommerce strategies that can help you weather the storm and turn potential setbacks into opportunities for growth.
Whether you're running a boutique, a skincare line, or a budding online bakery, it's time to embrace digital transformation and craft a plan for success. Ready to transform retail challenges into opportunities? Let's dive in!
Table of Contents
Understanding Current Retail Challenges
As we navigate the complex landscape of retail in the USA, it's crucial to understand the key challenges that are shaping our industry. From tariffs to economic shifts, let's break down the factors that are influencing the way we do business.
Navigating Tariffs and Regulations
Tariffs and regulations have become a significant hurdle for e-commerce businesses in recent years. The landscape is constantly shifting, requiring retailers to stay vigilant and adaptable.
For many businesses, these changes have led to increased costs and supply chain disruptions. It's not just about absorbing higher prices; it's about rethinking entire business strategies.
However, with challenges come opportunities. Some savvy entrepreneurs are finding ways to diversify their supply chains or even pivot to domestic production. The key is to stay informed and be ready to act swiftly when new policies are announced.
Economic Downturn and Consumer Behavior
The current economic climate has significantly altered consumer behavior, presenting both challenges and opportunities for e-commerce businesses.
During economic downturns, consumers tend to be more price-sensitive and selective in their purchases. This shift can lead to decreased sales volumes for some retailers, particularly those in non-essential product categories.
However, e-commerce has shown resilience in tough times. Many consumers are turning to online shopping for better deals and convenience, creating new opportunities for businesses that can adapt to these changing preferences.
Impact of Job Market Shifts
The recent wave of federal job cuts and broader employment market changes have created a ripple effect across the retail sector.
With job insecurity on the rise, many consumers are tightening their belts, leading to more cautious spending habits. This shift can particularly impact discretionary purchases, forcing retailers to rethink their product offerings and marketing strategies.
On the flip side, these changes are also creating a pool of skilled workers looking for new opportunities. For e-commerce businesses, this could mean access to talent that can help drive innovation and growth in challenging times.
Learning from Past Crises
History often provides valuable lessons, especially when it comes to navigating business challenges. Let's explore what we can learn from past crises and how those insights can guide our strategies today.
COVID Lessons for Business Resilience
The COVID-19 pandemic was a crash course in business resilience for e-commerce companies. It taught us the importance of adaptability and quick decision-making in the face of unprecedented challenges.
One of the key lessons was the critical role of digital transformation. Businesses that had already invested in robust online platforms and digital marketing strategies were better positioned to weather the storm.
Another crucial takeaway was the importance of supply chain diversification. Companies that relied heavily on a single supplier or region faced significant disruptions, while those with diverse supply networks showed greater resilience.
Comparing Market Changes: Then and Now
While every economic crisis is unique, comparing past market changes with current conditions can provide valuable insights for e-commerce businesses.
Understanding these differences can help businesses tailor their strategies to the current environment while applying lessons learned from past crises.
E-commerce Growth Strategies Post-Crisis
Post-crisis growth strategies for e-commerce often involve a mix of innovation, efficiency, and customer-centric approaches.
Many successful businesses focused on enhancing their customer experience, recognizing that loyalty becomes even more crucial during tough times. This involved improving website usability, personalizing marketing efforts, and streamlining customer service.
Data-driven decision making also emerged as a key strategy. Companies that effectively leveraged their data to understand changing customer needs and market trends were able to adapt more quickly and effectively.
Practical Strategies for E-commerce Success
Now that we've examined the challenges and lessons from the past, let's dive into practical strategies that can help your e-commerce business thrive in the current economic climate.
Adapting Your Business Model
In times of economic uncertainty, flexibility in your business model can be a game-changer. It's about finding new ways to deliver value to your customers while maintaining profitability.
Consider diversifying your product range to include more affordable options or essential items. This can help you capture a wider market and maintain sales volume even as consumer spending habits change.
Another strategy is to explore new revenue streams. This could involve adding services related to your products, creating subscription models, or even partnering with complementary businesses to offer bundled solutions.
Marketing During a Recession
Marketing during a recession requires a delicate balance between maintaining visibility and respecting your customers' financial constraints.
Focus on value-based messaging that emphasizes the quality and longevity of your products. Consumers are more likely to make purchases if they perceive them as smart investments rather than frivolous spending.
Leverage cost-effective digital marketing channels, such as social media and email marketing. These platforms allow for highly targeted campaigns, ensuring your marketing budget is spent efficiently.
Consider offering loyalty programs or special promotions to retain existing customers. It's often more cost-effective to keep current customers than to acquire new ones.
Exploring Digital Transformation
Digital transformation is no longer optional for e-commerce businesses; it's a necessity for survival and growth in today's market.
Start by evaluating your current tech stack. Are your systems integrated and efficient? Consider investing in tools that can automate routine tasks, freeing up your team to focus on strategic initiatives.
Enhance your online presence by optimizing your website for mobile users and improving your site's loading speed. These factors not only improve user experience but also contribute to better search engine rankings.
Explore emerging technologies like AI and machine learning. These can be used to personalize customer experiences, optimize pricing strategies, and predict market trends.
Embracing Opportunities in Uncertain Times
While economic challenges can be daunting, they also present unique opportunities for innovative e-commerce businesses. Let's explore how you can turn uncertainty into a catalyst for growth.
Innovating Product Lines and Services
Innovation in your product lines and services can set you apart from competitors and attract new customers, even in a challenging market.
Listen closely to your customers' changing needs and preferences. Use surveys, social media engagement, and sales data to identify gaps in the market that you could fill with new or modified offerings.
Consider developing products or services that address the specific challenges your customers are facing in the current economic climate. This could involve creating more affordable versions of popular items or introducing products that help customers save money in the long run.
Don't be afraid to experiment with limited edition or seasonal offerings. These can create a sense of urgency and exclusivity, driving sales even when consumers are generally more cautious about spending.
Leveraging Technology for Business Growth
Technology can be a powerful driver of growth, helping you streamline operations, enhance customer experiences, and open new revenue streams.
Invest in robust analytics tools to gain deeper insights into your customers' behavior and preferences. This data can inform everything from product development to marketing strategies.
Explore the potential of augmented reality (AR) or virtual reality (VR) technologies. These can provide immersive product experiences, potentially increasing conversion rates for certain types of products.
Consider implementing chatbots or AI-powered customer service tools. These can provide 24/7 support to customers, improving satisfaction while reducing operational costs.
Building a Resilient Business Mindset
A resilient business mindset is crucial for navigating uncertain times and seizing opportunities when they arise.
Cultivate a culture of agility within your organization. Encourage your team to stay informed about market trends and be ready to pivot strategies quickly when needed.
Focus on building strong relationships with your customers, suppliers, and partners. These connections can provide valuable support and opportunities during challenging times.
Invest in ongoing learning and skill development for yourself and your team. The ability to quickly acquire new skills and knowledge can be a significant competitive advantage in a rapidly changing business landscape.
Connecting with the Right Resources
In challenging times, having the right support and resources can make all the difference. Let's explore how you can tap into valuable networks and create a solid plan for success.
Seeking Guidance from Experienced Mentors
Experienced mentors can provide invaluable insights and guidance as you navigate economic challenges.
Look for mentors who have successfully steered businesses through previous economic downturns. Their firsthand experience can help you avoid common pitfalls and identify opportunities you might otherwise miss.
Consider joining industry associations or business groups that offer mentorship programs. These organizations often connect you with seasoned professionals who understand the specific challenges of your industry.
Remember, mentorship is a two-way street. Be prepared to offer value in return, whether through your own unique insights or by helping with specific projects or initiatives.
Networking with Fellow Entrepreneurs
Networking with other entrepreneurs can provide support, inspiration, and potential collaboration opportunities.
Attend industry events, both virtual and in-person, to connect with peers facing similar challenges. These connections can lead to valuable partnerships or simply provide a sounding board for ideas.
Join online communities or forums dedicated to e-commerce or your specific niche. These platforms can be great sources of real-time information and advice from fellow business owners.
Consider forming or joining a mastermind group with other e-commerce entrepreneurs. Regular meetings with a small group of peers can provide accountability and collective problem-solving.
Creating an Actionable Plan for Success
An actionable plan is crucial for turning insights and strategies into tangible results for your business.
Start by setting clear, measurable goals for the next 6-12 months. These should be ambitious yet achievable, taking into account the current economic climate.
Break down these goals into specific action steps, assigning responsibilities and deadlines to each. This ensures that progress is steady and measurable.
Regularly review and adjust your plan as needed. The ability to pivot quickly based on new information or changing circumstances is key to success in uncertain times.
Remember, the path to success in challenging times is rarely straightforward. By staying informed, adaptable, and connected to the right resources, your e-commerce business can not only survive but thrive in the face of economic uncertainty.
This quote perfectly encapsulates the mindset needed to navigate the current retail landscape. By viewing challenges as opportunities for innovation and growth, you position your business to emerge stronger and more resilient.
As you implement these strategies, remember that you're not alone in this journey. Connect with fellow entrepreneurs, seek guidance from mentors, and don't hesitate to reach out for professional support when needed. Together, we can turn retail challenges into opportunities for success.
Ready to create your personalized action plan? Let's connect and chart a course for your e-commerce success in these challenging times.
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AI Agents: The Future Workforce Revolution Reshaping Business
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The Untold Impact of AI in Everyday Workplaces
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Pure SEO Magic!
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