Navigate the complex landscape of digital product taxation with confidence

If you're running a dropshipping business in 2025, understanding sales tax isn't optional anymore—it's mission-critical.

Shopify merchants can now sell directly inside ChatGPT. Google and Amazon are scrambling to respond. Here's what every merchant needs to know.

Short and sweet tables

If you sell on Amazon, eBay, Etsy, AND your own website, you're navigating one of the most complex recordkeeping challenges in eCommerce.

Trailing nexus (also called "residual nexus" or "sticky nexus") means you must continue collecting and remitting sales tax for a period of time even after you no longer meet the economic nexus threshold or cease physical presence in a state.

The eCommerce sales tax landscape in 2025 is more aggressive and complex than ever before.

The eCommerce sales tax landscape in 2025 is more aggressive and complex than ever before.

This is the complete Shopify Foundations implementation series. Each part builds on the previous one for a systematic store setup. This first part covers the essential foundation you must establish before diving into the technical Shopify configurations.

Here’s how you (and your clients) can avoid the SEO penalty of duplicate posts across multiple external domains and still maximize reach:

Running an e-commerce store (and serving wholesale customers through retail outlets) comes with one unavoidable responsibility: tax compliance.

After coaching hundreds of entrepreneurs to build 7-figure online businesses and witnessing the evolution of eCommerce from my unique vantage point teaching at universities across continents, I've identified the paradigm shifts that separate thriving businesses from those left behind. These aren't just trends – they're fundamental changes that will define the next decade of online commerce.

It's September 2025, and I'm sitting here looking at the latest data from Google's June core update that just finished rolling out, plus all the ecommerce AI implementations from my client base over the past eight months. And honestly? The gap between what everyone predicted would happen and what's actually happening is pretty wild

Let’s be honest—running a Shopify store can feel like alphabet soup.
SEO. ASO. GEO. VSO. AIO. TSO. MSO. 🚨 STOP.

You’re not trying to memorize a textbook.
You’re trying to get your products seen and sold.

If you're like most e-commerce store owners I work with, your relationship with email marketing is… complicated.

You know email delivers the highest ROI of any marketing channel—according to Campaign Monitor, email marketing generates $42 for every$1 spent. You've probably heard success stories of stores driving 30-40% of their revenue from email.

Yet when you look at your own email marketing efforts, you might feel like you're barely scratching the surface of what's possible. Between running your store, managing inventory, handling customer service, and trying to have some semblance of a personal life, comprehensive email marketing feels like a luxury you don't have time for.

Here's the good news: you don't need 15 different email automations to see significant results.

After working with hundreds of e-commerce store owners, I've identified the three automated email sequences that deliver 80% of the results with just 20% of the effort. These are the non-negotiable sequences that even the busiest store owners can—and should—implement.

In this guide, I'll show you exactly how to set up these three essential sequences, what to include in each one, and how to measure their effectiveness—all without requiring you to become an email marketing expert or hire a dedicated team.

Not all customers are created equal.

That's not controversial—you already know that some shoppers spend more, shop more frequently, or influence more people than others. The challenge has always been identifying exactly who these valuable customers are and understanding what makes them different.

Traditional customer segmentation (grouping by age, location, or basic purchase history) only tells part of the story. It's like trying to understand a person by knowing only their height and shoe size.

AI-powered segmentation, on the other hand, can analyze hundreds of behavior patterns and purchasing signals to identify your most valuable customer groups with remarkable precision—without requiring you to become a data scientist.

According to McKinsey & Company, businesses that excel at personalization generate 40% more revenue from targeted activities. The foundation of this personalization? Sophisticated customer segmentation.

In this guide, I'll walk you through how e-commerce store owners can leverage AI for customer segmentation in practical, actionable ways—even if terms like "neural networks" and "regression analysis" make your eyes glaze over.