12 New Ecommerce SEO Tactics to Improve Traffic For 2025 (that really do work!)

How will SEO affect e-commerce stores in 2025?
Google accounts for 79% of global online traffic. To garner some of that traffic to your online store, you have to increase your SEO (Search Engine Optimization), which can boost your website's visibility.
It's no longer having a website with products and they will come! Every day a new ecommerce store is launched, and the competition is fierce. It takes consistent efforts to gain organic traffic and get some sales.
Why should we be worried about Google updates?
Google is the most frequently used search engine worldwide. But in some countries, its’ alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users were nearly 36 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong percentage decrease of internet users in the country accessing it.
Given the recent changes to Google's algorithm and the increasing role of AI in search rankings, developing a strategic content marketing plan has become crucial for maintaining and improving website traffic.
Now more than ever, creating fresh, relevant, and targeted content is important.
Why can't the search engines figure out my site without SEO (Search Engine Optimization)?
Search engines are incredibly smart, but they're not mind readers! Think of your website as a massive library and search engines as very diligent but literal-minded librarians. They need clear signs, labels, and organization to properly catalog and recommend your content to the right visitors.
Without SEO, it's like having all your amazing content whispered in a different language – search engines might miss the brilliance of what you're offering. While they're sophisticated enough to crawl through your site, they need our help to truly understand what each page is about, how pages relate to each other, and most importantly, how relevant your content is to what people are searching for.
1. Develop Relevant Quality Content
Think of your e-commerce site as a well-curated retail store. Just as you wouldn't want empty shelves or confusing product displays in a physical store, your online presence needs to be thoughtfully filled with valuable, engaging content that serves your customers' needs.
Why Content Truly Rules the E-commerce Kingdom
Your site's content is much more than just product descriptions – it's your digital salesperson, customer service representative, and brand storyteller all rolled into one. When visitors land on your site, they're looking for more than just prices and "Buy Now" buttons. They want:
Product Stories That Sell Transform basic product listings into compelling stories that help customers envision the product in their lives. Instead of just listing features, explain how that ergonomic office chair could transform their workday comfort, or how that sustainable water bottle will help reduce their environmental impact while keeping drinks at the perfect temperature.
Educational Content That Builds Trust Share your expertise through comprehensive buying guides, size charts, material comparisons, and care instructions. When customers understand the value and quality of your products, they're more confident in their purchasing decisions. For example, if you sell skincare products, create content that explains different skin types and how to choose the right products for each.
Customer-Centric Information Answer the questions your customers are actually asking. Your FAQ section shouldn't just cover shipping and returns – it should address common product usage questions, compatibility concerns, and comparison guides. This shows you understand and anticipate your customers' needs.
Here is a great video to write content with AI.
2. Web Page Speed Optimization
Many search engines monitor the amount of time taken to load a page. If a page takes longer to load, Google will rank it lower. Which means your page will disappear from the main search pages.
Statistics have shown that most people check only the first two pages of their search results and if your site is ranked lower, your traffic will be low.
The web speed is calculated by many factors including the speed of opening a page when you click a link or the time taken to download an image. The faster the metrics for speed are, the higher Google will rank you.
Here are some tips how to improve your load speed:
1. Only include one short video per page, because video impacts the download speeds of your website.
2. Compress your image files to a lower quality without impacting the visual experience.
3. Try only to use apps that are essential for your website. All the different apps add coding to your page, slowing the download speed.
Canva.com is a great tool for images and for compressing image files for your website.
3. Use of Keywords Tops all SEO Tactics
Keywords are still important. Keywords are a set of words that people use in search engines and social media to find relevant information.
A better strategy is a combination of words known as long-tail keywords, which link to your website when searched through search engines.
Research has shown that most people use at least three words in a search query. Therefore, it’s advisable to use an average of three or four words as keyword phrases.
A product description should use your new customer's voice to search for products like the one you’re selling — think keyword phrase research. It should present this information in a way that is unique to your site and your brand.
If SEO is your goal, it is almost never acceptable to use a manufacturer’s product description. Your manufacturer's description will probably not attract your ideal customer either.
Avoid overusing keywords; they should look natural and not be crafted for the sake of SEO.
Using relevant keywords in your Facebook posts can make it easier for relevant searchers to find those posts.
Write an interesting description of your shared content and include the right keywords.
This means people looking for posts related to your keywords can easily find the post, click on it, and read the information on your website.
Tool for related keywords:
SEO Keyword tool - SEO Minion - is a Chrome & Firefox Extension and so much more than just a keyword tool.
- On Page SEO Checker
- Check Broken Links
- Simulate Multi-Location SERP
- Check Redirects
- SERP Preview Tool
- Hreflang Checker
It will grab all the SERP (Search Engine Results page) listings for your research.
Check out the video here about SEO Minion.
4. A Selling Title or Unique Title
Titles should describe the page’s content accurately and concisely so interested folks are attracted and people not interested are spared a wasted click (and one you don't need to pay for).
The more accurate and concise a page title is, the better job it may do in encouraging clicks from shoppers who will actually buy the product the page promotes.
The key takeaway here is that page titles are not just for search engines. They are are for your customers.
Suggested character counts range from about 35 to 70 characters.
If the page title is too long, search engines will truncate it and add ellipses on a search results page.
The aim is to include the keywords your potential customers are likely to use when they search for this product on Google, Bing, or similar.
Titles are important in search engine reports. This is the first line of defense in your optimization.
5. Break Up Your Article with Subheads and Use at least one Keyword
Subheadings break up the content for the reader. This means the article is easily scannable for relevant content.
For maximum benefits, use keywords in the subheads. This helps improve website SEO as the keywords are picked up by search engines and improves how fair your site ranks.
Tools for keywords:
Keyword Everywhere is a Chrome Extension and free. Here are all the keyword options they offer when you do a search on Google.
- Trend Data For "how to improve traffic on you website" (Global)
- Related Keywords
- Long-Tail Keywords
- People Also Search For
Keyword Anywhere will also show you the monthly traffic for the URL and also for the whole website for the month, including keywords ranking.
6. Backlinking
Backlinking is a complicated way of ensuring that search engines rank you high. This is achieved by letting other, trusted websites, to post your articles or links in their article. This way, you can either get more clinks by visitors of the back-linking site or Google will rank you based on the origin of the visitors.
If you are wondering how to improve SEO for your site, consider which site you link and the value it brings to your site. This is one of the SEO help points you can evaluate as some sites require quite a lot of money and if your budget is not quite there it can affect your goals.
Research your competitors online and check out their backlinks to look for opportunities to back link.
Tool for Back Links:
Backlink Tool - Ubersuggest.com has a great Chrome Extension and you can quickly research who backlinks to where.
7. Use Internal and External Links
Links are always an important way to build your article on a site. When a site refers to an external site, it shows the article is well researched and you don't rely on your thoughts alone. When you use internal links, you build your authority about a topic as there are several articles already written about the same topic.
An internal link also helps guide the reader to other content that the writer or the blogger would want people to read. This serves two purposes. One, you gain the reader's confidence by offering more relevant articles to read, and secondly, it keeps a reader within your site longer.
8. Create Longer Posts for Google Ranking
Interesting research by an SEO analyst site Backlinko showed that longer stories ranked higher on Google than shorter ones. This means search engines recognize that a longer post will likely keep readers on the site for a longer time. Ensure that your articles are in the range of 750-1500 words to ensure that the rank can rise.
Longer content should have the right kind of treatment to keep the reader locked in. This involves the use of photos, engaging queries, well-written pieces, and the use of subheads.
9. Control Bounce Rate by Use of Engaging Text and Videos
A similar point to the one above is how to tame high bounce rates. High bounce rate means that readers are spending a shorter time on your site then they should. For example, a reader just went in, read the headline and a few sentences then left your page.
The idea is to keep them reading to the end of the article, or at worst, two-thirds of it. Videos are one of the ways that SEO managers use to keep readers on a site for a longer time. The videos and photos/ illustrations should be relevant to the site.
Soona.co is a new discovery for me and I think they are amazing.
They create photos & videos for brands with your own products!
10. Use Shorter URLs
Urls are the links in your site that search engine crawlers pick in order to rank your site. Research has shown that the shorter the URLs, the higher they are likely to rank in Google. Ensure your URLs have all the keywords you're targeting but also make sure it isn't too long.
The risk associated with long URLs is that readers can accidentally break them hence losing the link to your article. By having shorter URLs, a reader can see exactly how the site link looks.
11. Use of Alt Text, Metadata and Meta Description
Alt text is a form of statement that is used in websites and mainly for images to promote visibility and web accessibility. Visually impaired users using screen readers will be read an alt attribute to better understand an on-page image.
Alt text is the image context and descriptions to search engine crawlers, helping them to index an image properly.
What is metadata? It provides information about a certain item's content.
Think of the metadata on your site’s product detail pages like a little ad that will show up on a search engine’s results page and entice folks to click on your organic listing over another store’s listing.
You will find this at the bottom of your product detail page in your ecommerce store..
Use active verbs, and include a call to action meant to encourage a click.
Description Meta Tag
The description meta tag is another important on-page item that search engines look at closely when ranking your site. The meta description is not seen by the users when they visit your site, however, search engines like Google display the meta description on search result pages. In Google’s case, the meta description is displayed below the title of the page.
Meta descriptions help search engines and users quickly understand what a page is about. The description is a brief explanation of what a user will find on that page and why it matters. This is where you sell the users on why they should click into your site.
Your description needs to be something compelling, truthful, unique, and contain the key phrases that people would use to find this page. You need to do this in 160 characters or less (only 20 more characters than a tweet). Do not worry; it is not as hard as it sounds once you get the hang of it!
Use strategically placed keywords by Wordstream
12. Optimize Your Content for Mobile Devices
Statistics show that 80 percent of Google searches emanate from a mobile phone. This means that the majority of people will likely make relevant searches from the comfort of their mobile phones or tablets. Therefore, it’s ideal to make your site as mobile-friendly as possible.
You can do this when developing your site by ensuring it’s adaptable to the mobile phone. You can optimize this by adding social media links like Instagram, Pinterest, and Twitter. These are better accessed through a mobile phone than Facebook.
13. Index Your Content on Google Search Console
Google Search Console is a free tool which helps you track the performance of your website on Google and which, in turn, helps you fine-tune your SEO strategy and grow your blog traffic.
Every time you create a piece of content, ask GSC to index the page.
Once you have optimized the content, repurpose and reuse your content!
See our 20+ ways to reuse and repurpose your content to get more traffic!
Optimizing Your SEO Is Complex but Quite Achievable
When it comes to deploying your SEO tactics, you can never be 100% sure of the best practices. It’s a combination of several inputs that keep your ranking going higher. This can be done on the writer’s side by creating worthy content, ensuring the articles are long, and carry all the keywords and tags that are required.
It can also be on the back-end where the technical personnel is able to do link-ups with other sites and edit to shorter URLs. They can also make good use of analytics.
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From Retail Challenges to Opportunities: Adapting Your Business for Success in 2025
By Veronica Jeans, Shopify Queen March 29, 2025
Navigating the ever-changing landscape of retail in the USA can feel like steering a ship through a storm, but with the right strategies, your e-commerce business can not only survive but thrive.
As economic challenges loom—marked by looming tariffs, a fluctuating stock market, and the aftermath of federal job cuts—it's crucial to adapt and seize opportunities amidst uncertainty.
Remember the resilience businesses showed during COVID? Those lessons are more relevant than ever. In this guide, we'll explore practical ecommerce strategies that can help you weather the storm and turn potential setbacks into opportunities for growth.
Whether you're running a boutique, a skincare line, or a budding online bakery, it's time to embrace digital transformation and craft a plan for success. Ready to transform retail challenges into opportunities? Let's dive in!
Table of Contents
Understanding Current Retail Challenges
As we navigate the complex landscape of retail in the USA, it's crucial to understand the key challenges that are shaping our industry. From tariffs to economic shifts, let's break down the factors that are influencing the way we do business.
Navigating Tariffs and Regulations
Tariffs and regulations have become a significant hurdle for e-commerce businesses in recent years. The landscape is constantly shifting, requiring retailers to stay vigilant and adaptable.
For many businesses, these changes have led to increased costs and supply chain disruptions. It's not just about absorbing higher prices; it's about rethinking entire business strategies.
However, with challenges come opportunities. Some savvy entrepreneurs are finding ways to diversify their supply chains or even pivot to domestic production. The key is to stay informed and be ready to act swiftly when new policies are announced.
Economic Downturn and Consumer Behavior
The current economic climate has significantly altered consumer behavior, presenting both challenges and opportunities for e-commerce businesses.
During economic downturns, consumers tend to be more price-sensitive and selective in their purchases. This shift can lead to decreased sales volumes for some retailers, particularly those in non-essential product categories.
However, e-commerce has shown resilience in tough times. Many consumers are turning to online shopping for better deals and convenience, creating new opportunities for businesses that can adapt to these changing preferences.
Impact of Job Market Shifts
The recent wave of federal job cuts and broader employment market changes have created a ripple effect across the retail sector.
With job insecurity on the rise, many consumers are tightening their belts, leading to more cautious spending habits. This shift can particularly impact discretionary purchases, forcing retailers to rethink their product offerings and marketing strategies.
On the flip side, these changes are also creating a pool of skilled workers looking for new opportunities. For e-commerce businesses, this could mean access to talent that can help drive innovation and growth in challenging times.
Learning from Past Crises
History often provides valuable lessons, especially when it comes to navigating business challenges. Let's explore what we can learn from past crises and how those insights can guide our strategies today.
COVID Lessons for Business Resilience
The COVID-19 pandemic was a crash course in business resilience for e-commerce companies. It taught us the importance of adaptability and quick decision-making in the face of unprecedented challenges.
One of the key lessons was the critical role of digital transformation. Businesses that had already invested in robust online platforms and digital marketing strategies were better positioned to weather the storm.
Another crucial takeaway was the importance of supply chain diversification. Companies that relied heavily on a single supplier or region faced significant disruptions, while those with diverse supply networks showed greater resilience.
Comparing Market Changes: Then and Now
While every economic crisis is unique, comparing past market changes with current conditions can provide valuable insights for e-commerce businesses.
Understanding these differences can help businesses tailor their strategies to the current environment while applying lessons learned from past crises.
E-commerce Growth Strategies Post-Crisis
Post-crisis growth strategies for e-commerce often involve a mix of innovation, efficiency, and customer-centric approaches.
Many successful businesses focused on enhancing their customer experience, recognizing that loyalty becomes even more crucial during tough times. This involved improving website usability, personalizing marketing efforts, and streamlining customer service.
Data-driven decision making also emerged as a key strategy. Companies that effectively leveraged their data to understand changing customer needs and market trends were able to adapt more quickly and effectively.
Practical Strategies for E-commerce Success
Now that we've examined the challenges and lessons from the past, let's dive into practical strategies that can help your e-commerce business thrive in the current economic climate.
Adapting Your Business Model
In times of economic uncertainty, flexibility in your business model can be a game-changer. It's about finding new ways to deliver value to your customers while maintaining profitability.
Consider diversifying your product range to include more affordable options or essential items. This can help you capture a wider market and maintain sales volume even as consumer spending habits change.
Another strategy is to explore new revenue streams. This could involve adding services related to your products, creating subscription models, or even partnering with complementary businesses to offer bundled solutions.
Marketing During a Recession
Marketing during a recession requires a delicate balance between maintaining visibility and respecting your customers' financial constraints.
Focus on value-based messaging that emphasizes the quality and longevity of your products. Consumers are more likely to make purchases if they perceive them as smart investments rather than frivolous spending.
Leverage cost-effective digital marketing channels, such as social media and email marketing. These platforms allow for highly targeted campaigns, ensuring your marketing budget is spent efficiently.
Consider offering loyalty programs or special promotions to retain existing customers. It's often more cost-effective to keep current customers than to acquire new ones.
Exploring Digital Transformation
Digital transformation is no longer optional for e-commerce businesses; it's a necessity for survival and growth in today's market.
Start by evaluating your current tech stack. Are your systems integrated and efficient? Consider investing in tools that can automate routine tasks, freeing up your team to focus on strategic initiatives.
Enhance your online presence by optimizing your website for mobile users and improving your site's loading speed. These factors not only improve user experience but also contribute to better search engine rankings.
Explore emerging technologies like AI and machine learning. These can be used to personalize customer experiences, optimize pricing strategies, and predict market trends.
Embracing Opportunities in Uncertain Times
While economic challenges can be daunting, they also present unique opportunities for innovative e-commerce businesses. Let's explore how you can turn uncertainty into a catalyst for growth.
Innovating Product Lines and Services
Innovation in your product lines and services can set you apart from competitors and attract new customers, even in a challenging market.
Listen closely to your customers' changing needs and preferences. Use surveys, social media engagement, and sales data to identify gaps in the market that you could fill with new or modified offerings.
Consider developing products or services that address the specific challenges your customers are facing in the current economic climate. This could involve creating more affordable versions of popular items or introducing products that help customers save money in the long run.
Don't be afraid to experiment with limited edition or seasonal offerings. These can create a sense of urgency and exclusivity, driving sales even when consumers are generally more cautious about spending.
Leveraging Technology for Business Growth
Technology can be a powerful driver of growth, helping you streamline operations, enhance customer experiences, and open new revenue streams.
Invest in robust analytics tools to gain deeper insights into your customers' behavior and preferences. This data can inform everything from product development to marketing strategies.
Explore the potential of augmented reality (AR) or virtual reality (VR) technologies. These can provide immersive product experiences, potentially increasing conversion rates for certain types of products.
Consider implementing chatbots or AI-powered customer service tools. These can provide 24/7 support to customers, improving satisfaction while reducing operational costs.
Building a Resilient Business Mindset
A resilient business mindset is crucial for navigating uncertain times and seizing opportunities when they arise.
Cultivate a culture of agility within your organization. Encourage your team to stay informed about market trends and be ready to pivot strategies quickly when needed.
Focus on building strong relationships with your customers, suppliers, and partners. These connections can provide valuable support and opportunities during challenging times.
Invest in ongoing learning and skill development for yourself and your team. The ability to quickly acquire new skills and knowledge can be a significant competitive advantage in a rapidly changing business landscape.
Connecting with the Right Resources
In challenging times, having the right support and resources can make all the difference. Let's explore how you can tap into valuable networks and create a solid plan for success.
Seeking Guidance from Experienced Mentors
Experienced mentors can provide invaluable insights and guidance as you navigate economic challenges.
Look for mentors who have successfully steered businesses through previous economic downturns. Their firsthand experience can help you avoid common pitfalls and identify opportunities you might otherwise miss.
Consider joining industry associations or business groups that offer mentorship programs. These organizations often connect you with seasoned professionals who understand the specific challenges of your industry.
Remember, mentorship is a two-way street. Be prepared to offer value in return, whether through your own unique insights or by helping with specific projects or initiatives.
Networking with Fellow Entrepreneurs
Networking with other entrepreneurs can provide support, inspiration, and potential collaboration opportunities.
Attend industry events, both virtual and in-person, to connect with peers facing similar challenges. These connections can lead to valuable partnerships or simply provide a sounding board for ideas.
Join online communities or forums dedicated to e-commerce or your specific niche. These platforms can be great sources of real-time information and advice from fellow business owners.
Consider forming or joining a mastermind group with other e-commerce entrepreneurs. Regular meetings with a small group of peers can provide accountability and collective problem-solving.
Creating an Actionable Plan for Success
An actionable plan is crucial for turning insights and strategies into tangible results for your business.
Start by setting clear, measurable goals for the next 6-12 months. These should be ambitious yet achievable, taking into account the current economic climate.
Break down these goals into specific action steps, assigning responsibilities and deadlines to each. This ensures that progress is steady and measurable.
Regularly review and adjust your plan as needed. The ability to pivot quickly based on new information or changing circumstances is key to success in uncertain times.
Remember, the path to success in challenging times is rarely straightforward. By staying informed, adaptable, and connected to the right resources, your e-commerce business can not only survive but thrive in the face of economic uncertainty.
This quote perfectly encapsulates the mindset needed to navigate the current retail landscape. By viewing challenges as opportunities for innovation and growth, you position your business to emerge stronger and more resilient.
As you implement these strategies, remember that you're not alone in this journey. Connect with fellow entrepreneurs, seek guidance from mentors, and don't hesitate to reach out for professional support when needed. Together, we can turn retail challenges into opportunities for success.
Ready to create your personalized action plan? Let's connect and chart a course for your e-commerce success in these challenging times.
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