Home eCommerce Success Blog 4 Important Facebook Updates
October 17, 2016

4 Important Facebook Updates

By Veronica Jeans
4 Important changes on Facebook - 2016 I curated this information from Mari Smith's Facebook, because this excellent information and in Facebook newsfeed as we know, we will never find it again.

Image courtesy of Facebook

by Mari Smith on Facebook.

① Facebook may change the 20% text rule for ads!

② New Messenger features for businesses.

③ Epic Facebook Live updates.

④ New cover image dimensions.

1) THE 20% TEXT RULE FOR ADS MAY BE CHANGING!

Facebook is currently running tests in the UK & Ireland. This from my Facebook contacts: "The feature is being BETA TESTED in parts of the world (not the US or Canada). Facebook is testing the analytics of the ads' effectiveness of 'not having' vs. 'having' the 20% restriction. As with ALL 'beta testing' aspects to the platform, Facebook gathers the data and proceeds from there whether to 'not offer', 'offer to all', or 'only offer to some'. No time frames are ever given during Beta Stage. The 'less reach' aspect is put in place to dissuade people from producing 'business card' type creative, with 100% text."

See more at: http://adigitalboom.com/update-facebook-removes-20-text-overlay-rule-for-ads-uk-ireland/ via Digital Boom.

Excerpt: “The shift will eliminate the text policy, and will no longer disapprove ads based on the amount of text included in an ad’s image,” Facebook’s global advertising representative told Digital Boom in an email. “The spirit of the policy will still be in place,” added the representative. Instead of disapproving an ad for containing too much text, Facebook will alert users that they will be getting less reach for the same budget. “Ads with text overlay around or above the 20% limit in place today will receive reduced to no delivery instead of being disapproved,” the global advertising representative explained."

(Blue 20% with Husky image credit Content Harmony http://www.contentharmony.com/blog/facebook-ads-20-percent-grid-template/)

2) NEW MESSENGER ID, LINK & CODE FOR YOUR PAGE

Facebook just released new @username's for business pages... to make it easy for people to find and contact your business on Facebook Messenger. Your page's username is simple the vanity URL you already have. Soon, your username will show up directly on your Page, underneath your Page title with an @ symbol before it. There's also 'Messenger Links' that use a Page’s username to create a short and memorable link (m.me/username) that, when clicked, opens a conversation with the business in Messenger. Try mine: m.me/marismith (Facebook first tested as fb.me/marismith). PLUS, one more way for people to message you: Messenger Codes (similar to Snapchat!). These are unique codes that people can scan in Messenger using the camera in their phones to open a thread with your business.

See the official announcement here:
https://www.facebook.com/business/news/find-and-contact-businesses-on-messenger

3) FACEBOOK LIVE IN GROUPS, EVENTS & MORE FEATURES

Of course, the BIGGEST news of last week is the fact that Facebook Live is (or will be very soon) finally available to ALL users... and you can now use Live in GROUPS and EVENTS. Plus fun new features that are kind of Periscope-esque with floating/dancing emojis (Reactions) and kind of Snapchat-esque with Live filters & doodles. You can also send an invite to friends to watch Live with you. PLUS, there's a new Live video interactive map. Keep in mind, any time you broadcast Live video to public, you could show up on the map! Here's the map: https://www.facebook.com/livemap

See the official announcement here:
http://newsroom.fb.com/news/2016/04/introducing-new-ways-to-create-share-and-discover-live-video-on-facebook/

Live video will also start showing up in trending topics! Plus, look out for a brand new dedicated Live video search coming to mobile. See more about both of these at: http://newsroom.fb.com/news/2016/04/search-fyi-more-ways-to-discover-live-video/

WOWEE, what a BIG week for Facebook, yes?

4) FACEBOOK COVER IMAGE DIMENSIONS CHANGED

One more important update that has NOT been announced anywhere: the dimensions of the Facebook page cover image has changed!! Previously, it was 851x315px. Now it is 828x315px. If you've noticed your cover image a big pixelated or squished, this is likely why! Be sure to change the dimensions and, ideally, create as PNG. If you're using Canva, use the custom dimensions as their template still shows the 851x315px. See this updated help section on Facebook:https://www.facebook.com/help/125379114252045and a big hat tip to my buddy Hugh Briss for this news!!

Please do share these updates with your community - thank you kindly!

Mari Smith - with Saikat Maity.

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Also in eCommerce Success Blog

What is the difference between Shopify CSV and Matrixify Products import and export?

By Veronica Jeans, Bestselling Author November 16, 2024

Shopify CSV vs Matrixify Excel: A Comprehensive Guide to Product Management

Managing product data in an e-commerce platform can be a complex task, especially when dealing with large inventories. This article compares two prominent methods for handling product data in Shopify: the native CSV system and the Matrixify Excel approach. We'll explore how these tools differ and why choosing the right one can significantly impact your workflow efficiency.

Shopify vs Matrixify Comparison

FEATURE SHOPIFY MATRIXIFY
File Type CSV files Excel files
Import/Export Visibility No visibility or control; must wait for email. Full visibility, progress updates, and cancel options.
Export Options Exports full store with all fields, leading to duplicate rows. Granular export filtering, saves time and file size, no duplicate rows.
Multiple Images Requires copying rows and adding each image to a separate row. Allows multiple images in one row, separated by semicolons.
Metafields Cannot export/import Metafields. Exports and imports Metafields as columns in the table.
Product Updates Replaces entire product; no field-specific updates. Allows individual field updates without replacing products.
Template Suffix Cannot update in bulk. Supports bulk Template Suffix updates as a column.
Product IDs Deletes and recreates products with new IDs, losing references. Keeps IDs and references intact, preserving Custom Collections.
File Size Limit 15 MB (~10,000 products). Supports large files (e.g., 600,000+ products).

 

Detailed Comparison between Shopify & Matrixify Product Management & Uploads

File Format and Basic Handling

Shopify CSV

  • File Format: Limited to CSV files only
  • Process Visibility: Upload and wait system
  • User Control: Minimal interaction during process
  • Progress Tracking: None email notification upon completion
  • File Size Limitation: Strict 15MB limit (approximately 10,000 products)

Matrixify Excel

  • File Format: Works with Excel files (.xlsx)
  • Process Visibility: Real-time progress tracking
  • User Control: Full control with cancel option
  • Progress Tracking: Live progress bar with time estimates
  • File Size Limitation: Handles large files (600,000+ products)

Data Management Capabilities

1. Product Export Features

Shopify CSV

  • Exports entire store inventory
  • No filtering options
  • All fields included regardless of need
  • Creates duplicate rows for variants and images
  • Limited customization options

Matrixify Excel

  • Granular export control
  • Custom field selection
  • Filtered exports based on specific criteria
  • Efficient row management
  • Optimized file size through selective exporting

2. Image Handling

Shopify CSV

  • One image per row requirement
  • Multiple images need row duplication
  • Complicated management for product variants
  • Image Alt Text updates require full product reimport

Matrixify Excel

  • Multiple images in single row
  • Semicolon-separated image sources
  • Streamlined variant management
  • Independent Image Alt Text updates

Advanced Features

3. Metafields Management

Shopify CSV

  • No metafield support
  • Cannot export existing metafields
  • No import capabilities for metafields
  • Requires separate solution for metafield management

Matrixify Excel

  • Full metafield support
  • Export metafields as table columns
  • Direct editing and updating
  • Integrated metafield management

4. Product Updates and Maintenance

Shopify CSV

  • Creates new product IDs on import
  • Breaks existing collection references
  • Full product replacement required
  • No partial updates supported

Matrixify Excel

  • Maintains original product IDs
  • Preserves all existing references
  • Supports partial field updates
  • Selective field modification

5. Inventory Management

Shopify CSV

  • Basic inventory tracking
  • Single location focus
  • No adjustment features
  • Limited variant handling

Matrixify Excel

  • Multi-location inventory support
  • Inventory adjustment tracking
  • Delta-based inventory management
  • Advanced variant generation

6. Template Management

Shopify CSV

  • No template suffix support
  • Cannot modify templates in bulk
  • Limited template customization

Matrixify Excel

  • Full template suffix support
  • Bulk template modifications
  • Simple column-based management

Special Features

Matrixify Exclusive Capabilities

1. HTML Code Optimization

  • Automatic fixing of escaped HTML code
  • Converts symbols to proper HTML

2. Variant Management

  • Bulk variant generation
  • Option combination support
  • Semicolon-separated combinations

3. Publishing Control

  • Flexible channel publishing
  • Online and POS integration
  • Custom publishing scope settings

    Best Practices and Recommendations

    When to Use Shopify CSV

    • Small product catalogs 
    • Basic product updates
    • Simple inventory management
    • Standard product configurations

    When to Use Matrixify Excel

    • Large product catalogs
    • Complex product configurations
    • Multi-location inventory
    • Detailed metafield management
    • Bulk template updates
    • Advanced variant management

    While Shopify's native CSV system provides basic functionality for smaller stores, Matrixify Excel offers a more robust, flexible, and efficient solution for managing product data. The choice between the two largely depends on your store's size, complexity, and specific needs. For larger operations or those requiring detailed control over their product data, Matrixify Excel presents clear advantages in terms of functionality, efficiency, and scalability.

    Remember that investing time in learning the more powerful tool can save significant time and reduce errors in the long run, especially as your store grows and your product management needs become more complex.

    Frequently Asked Questions (FAQ)

    General Questions

    What's the main difference between Shopify CSV and Matrixify Excel?

    The main difference is that Shopify CSV is a basic file format with limited functionality, while Matrixify Excel offers advanced features like real-time tracking, multiple sheets, and partial updates. Matrixify also allows you to work with pure Excel files instead of CSV format.

    Which option is better for my store?

    It depends on your store size and needs:

    Use Shopify CSV if:

    •   You have under 10,000 products
    •   You need basic import/export features
    •   You're doing simple updates

    Use Matrixify if:

    •   You have over 10,000 products
    •   You need advanced features
    •   You want better control over updates
    •   You work with multiple locations
    •   You need to manage metafields

    File Size & Limitations

    What are the file size limitations?

    Shopify CSV: 15MB maximum

    Matrixify: Can handle gigabytes of data (600,000+ products)

    How many products can each handle?

    Shopify CSV: small catalog

    Matrixify: 600,000+ products in one import

    Features & Functionality

    Can I update specific fields without replacing entire products?

    Shopify CSV: No, you must replace the entire product

    Matrixify: Yes, you can update individual fields

    How do multiple images work in each system?

    Shopify CSV: Requires separate rows for each image

    Matrixify: All images can be in one row, separated by semicolons

    Can I manage metafields?

    Shopify CSV: No metafield support

    Matrixify: Full metafield support with column-based management

    Import/Export Process

    How do I track the progress of my import?

    Shopify CSV: No tracking wait for email notification

    Matrixify: Real-time progress bar with estimated completion time

    Can I cancel an import once it's started?

    Shopify CSV: No

    Matrixify: Yes, at any time during the import

    Data Management

    What happens to product IDs during import?

    Shopify CSV: Creates new IDs, breaking collection references

    Matrixify: Maintains existing IDs and references

    How are variants handled?

    Shopify CSV: Each variant requires a separate row

    Matrixify: Can generate variants from combinations using semicolon separation

    Technical Questions

    How does each handle HTML in descriptions?

    Shopify CSV: Leaves escaped HTML code as is

    Matrixify: Automatically fixes escaped HTML code to normal HTML

    Can I manage inventory across multiple locations?

    Shopify CSV: Limited location support

    Matrixify: Full multi-location inventory management

    Best Practices

    What's the recommended way to update product prices?

    Shopify CSV: Must upload full product data

    Matrixify: Can update prices alone using a simple price column

    How should I handle large product catalogs?

    Shopify CSV: Split into multiple files under 15MB

    Matrixify: Can handle in single file with filtering options

    Troubleshooting

    What if my import fails?

    Shopify CSV: Check email for basic error message

    Matrixify: Detailed error reporting with specific row/column information

    How do I fix broken product references?

    Shopify CSV: Manually rebuild collections and references

    Matrixify: No action needed references are maintained

    Integration & Compatibility

    Do these work with all Shopify plans?

    Both work with all Shopify plans, but Matrixify requires a separate subscription.

    Can I use these with other e-commerce platforms?

    Shopify CSV: Shopify-specific format

    Matrixify: Designed for Shopify but Excel format is more universal

    Support & Resources

    Where can I find documentation?

    Shopify CSV: Shopify Help Center

    Matrixify: Comprehensive documentation with tutorials and examples

    Is there technical support available?

    Shopify CSV: General Shopify support

    Matrixify: Dedicated support team with Excel/import expertise

    Cost & Efficiency

    Which option is more time-efficient?

    Matrixify is generally more time-efficient due to:

    Faster processing of large files

    • Ability to make partial updates
    • Better error handling
    • Real-time progress tracking

    How do they compare in terms of cost?

    Shopify CSV: Free with Shopify subscription

    Matrixify: Requires separate subscription but offers more features and efficiency

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