Repurposing your content means:
- Get an SEO boost.
- Reach a new audience.
- Reinforce your message.
- Gain extra authority.
Here's how to do it:
1. Blogs
Writing a fresh new blog seems overwhelming and cumbersome sometimes. Guess what? You don't have to reinvent the wheel. You can use case studies or customer questions as a foundation to your post. Like this:
"Business blogging is a marketing tactic that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth. ~ Article by Hubspot"
You can then expand on this point.
2. On Your Website/Store
Always have your content somewhere on your homepage and linked in your menus and footers. This ensures maximum visibility and ease in which your audience can access your content.
3. Add to Email
I find so many ecommerce clients not utilizing their email list at all after the first couple of emails. You must keep a consistent touchpoint all the time. Use your blog or your social posts in your emails as a template. Always lead back to your website in your email!
Automate, automate, automate! Set yourself up on an email sequence triggered by certain actions or so many days from the previous email.
Create a blog feed straight to your email with rss feed capabilities.
4. Facebook Business Page - Posts
Post your blogs and news to your Facebook personal page and business page. It is not a good idea to sell on your personal page because remember, this is social media and your friends like to see social and personal information. Your personal audience dislikes being sold to. You can inform your friends about what is going on in your life with a casual mention of your business.
You can re-post your news on different days and at different times because some of your audience isn't on social media all at the same time.
Here's some easy steps to follow:
Use your link from your blog and an excerpt to create a post on Facebook. Your preview image should immediately insert into the post. If not, upload your preview image from your blog. ALWAYS have an image. You can't create authority if your links never pull in a photo.
5. Facebook Business Page - Notes
Not many businesses use Facebook Notes. Did you know about them? Facebook Notes can increase your SEO and visibility because now your original post and your notes will appear for relevant searches. Use your Facebook Notes for reposting your blogs or even random quotes and musings.
Add your blog title and a longer excerpt from your blog (news) and images as well. Don't forget to add the badge and links to the other website.
Here are tips on how to set up and use Facebook Notes.
6. Instagram
Instagram won't let you post a link to your blog, but you can still post your blog! Use a long excerpt in the caption and the image from the post. Don't forget relevant hashtags so your audience can find you. Put the link to the blog in your bio and tell your audience to "click the link in bio to read more".
Don't forget to use Instagram stories too!
7. Pinterest
Utilize Pinterest just as you would Facebook or Instagram. Upload an image and link it back to your blog post with a long description excerpt. Use about three hashtags at the end. If you mention a product be sure to also link this.
8. KEEN
Keen is a new Google platform that operates similarly to Pinterest. Take advantage of a new channel that isn't as saturated.
9. LinkedIn Post
LinkedIn is has been an overlooked Social Media platform - it started out as a recruiting tool but it has now expanded to be similar to the likes of Facebook. Repurpose your content here too. Use a slightly different tone and focus on the business aspects of your company. Show your authority with curated articles. USe three hashtags at the end of your post.
10. Google My Business
Google My Business is still in play. You should still post daily here, but it's likely you have to manually post. If you want, you can pare down to just your blogs. Just copy and paste!
11. Facebook Group
If you offer a Facebook Group, be sure to also post your blogs here. Your private groups want VIP value, so show them what you have.
12. Personal Facebook Page
Casually posting your blog every now and again to your personal Facebook page is an ok idea. Pick out a short but relevant quote and paste it as your caption.
13. YouTube
Video can grow your business 49 percent faster, according to Hubspot and you will have 10x higher reach if you upload your native video to Facebook instead of a just a YouTube link. And it creates a deeper relationship with your customers and viewers.
Create a video for your blog. This can be in the form of screenshots or you can film yourself reading your blog! Get creative.
14. Vimeo
Use the video you created for Youtube and upload it here as well.
15. Advertising
Turn your blog into an ad. Grab your image and write a catchy caption. Define your audience and VOILA!
16. Videos (Lumen & Canva & Wave)
Easy to follow steps in creating a video:
Create a Video about your blog/information. Upload to Facebook if you have a video and post. Upload to YouTube. Download the embed code to your blog from Vimeo or Wave.
17. Slideshow
Create a slideshow of images with excerpts from y our blog as the captions. Upload to all your channels.
18. E-Book
Gather all your blog posts from a certain period of time, maybe 6 months? Re-format them to compile an e-Book. An e-Book is a great way to build trust and gain authority from your audience as well as building a new one.
19. Create an infographic
Hop into Canva, search templates for 'infographic', and take your blog post to a visual level. Use the important points as graphical points in your design.
20. Refresh and republish old posts
My rule of thumb is to wait three months from the last posting of a blog post to refresh the links and add some bullet points to republish again.
21. Repost and re-promote to social media
Reposting on social is a good idea too as long as it's been a month or so from the last post and you change the caption a little.
No matter what you do, even implementing a few of these ideas will increase your visibility and provide some structure to your content. Happy posting!
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6 Ways How To Improve Your Ecommerce Store in 2025
By Veronica Jeans, Bestselling Author September 16, 2024
As we step into 2025, the ecommerce landscape continues to evolve rapidly, making it essential for online retailers to stay ahead of the curve. One of the most impactful ways to enhance your ecommerce store is by leveraging technology, particularly with the rising influence of artificial intelligence. In this blog post, we will explore innovative strategies that can help you increase customer engagement, streamline operations, and ultimately drive sales using AI.
1. Personalized Shopping Experiences Using AI
Personalization is no longer just an option; it has become a necessity in ecommerce. Customers today expect a tailored shopping experience that resonates with their preferences and needs. By leveraging AI, you can analyze user behavior and purchase history to create personalized shopper journeys. Imagine a visitor landing on your site and being greeted with product recommendations perfectly curated to their past interests. This not only enhances their shopping experience but also boosts your conversion rates.
Additionally, personalized email campaigns can significantly increase engagement. Using AI algorithms, you can segment your customer database based on shopping habits, preferences, and even seasonal trends. This targeted approach ensures that your messages are relevant and increase the likelihood of a purchase. For instance, sending a personalized discount code on a customer’s favorite products can reignite their interest and drive sales.
2. Automating Customer Support with Chatbots
Customer support is crucial for maintaining satisfaction in any ecommerce business. In 2025, automating this process using AI chatbots will be the norm. These chatbots can handle a multitude of inquiries simultaneously, providing instant responses to customers, and drastically reducing wait times. Imagine being able to assist your customers around the clock, answering their questions even when your human team is unavailable. This level of service not only improves customer satisfaction but also enhances brand loyalty.
Moreover, chatbots can collect valuable data from interactions with customers to help you identify common issues or frequently asked questions. By understanding these patterns, you can refine your product offerings and improve overall service. This way, you are not only resolving customer issues in real-time but also proactively enhancing their overall experience with your brand.
3. AI-Powered Inventory Management Solutions
Managing inventory efficiently is a significant challenge for ecommerce stores, but AI offers innovative solutions to this issue. AI-powered systems can predict which products will be in demand based on historical data, current trends, and seasonal fluctuations. By utilizing these insights, you can optimize your stock levels, reducing the risks of both overstock and stockouts. This not only saves you money but also enhances the customer experience, as products are readily available when they are needed.
Additionally, these systems can automate the reordering process, ensuring that you maintain optimal inventory levels without manual intervention. This automation not only streamlines operations but also allows your team to focus on more strategic tasks, such as marketing and customer service. In a fast-paced environment, having a reliable inventory management system powered by AI can be a game changer.
4. Enhancing Product Recommendations through Machine Learning
Product recommendations are a powerful tool for boosting sales, and machine learning can elevate this strategy to new heights. By analyzing customer behavior and preferences, machine learning algorithms can effectively suggest items that customers are most likely to purchase. This not only increases the average order value but also reduces the decision fatigue customers often face when sifting through numerous options.
Furthermore, the application of deep learning techniques can help refine these recommendations. Over time, these models learn from customer engagement and adapt to provide more accurate suggestions. With the right setup, your ecommerce site becomes a personalized shopping assistant that understands each customer’s unique taste. This creates a personalized experience that keeps customers returning, resulting in long-term loyalty.
5. Using Predictive Analytics to Anticipate Customer Needs
Predictive analytics is a powerful tool that allows ecommerce businesses to anticipate customer needs even before they arise. By leveraging historical data, businesses can identify trends and predict future behaviors. For instance, if a specific product tends to see a spike in sales during a particular season, your store can prepare the inventory accordingly, thus enhancing customer satisfaction.
Moreover, understanding customer behavior through predictive analytics enables you to implement timely marketing strategies. Whether it’s targeted promotions or personalized recommendations, you can align your marketing efforts with customer demands. This proactive approach not only increases sales but also demonstrates to your customers that you understand and value their needs.
6. Improving Marketing Campaigns with AI Insights
In 2025, utilizing AI insights will revolutionize how marketing campaigns are developed and executed. By analyzing large sets of consumer data, AI can identify successful strategies and areas needing improvement. Instead of relying solely on gut feelings or past experiences, your campaigns will be data-driven, which significantly enhances their effectiveness.
Furthermore, AI can help you optimize ad placements and targeting, ensuring that your marketing efforts reach the right audience at the right time. By understanding which factors drive conversions, you can adjust your campaigns dynamically, allowing for real-time optimization that improves ROI. This level of adaptability is crucial in the fast-paced ecommerce landscape where consumer preferences shift rapidly.
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