Why you should personalize your Ecommerce store
Why should you personalize your eCommerce store?
'People buy from people they trust.'
Here are a few ways to be a trustworthy eCommerce store.
1. Be Transparent
Show how your business works. The more you show, the more people will trust you. If you are scared to be 'open', or available, you don't trust your customer and they won't trust you.
No business is perfect, and showing that you have nothing to hide is better than showing nothing.
Here are a few things you can add to your store:
- Business Address
- Telephone number
- Email address - preferably not a personal email.
- Behind the scenes videos & images
- Images and Videos of you and your staff.
2. Your Story is Relevant
Try to be very personal on your page and talk about your business, why you started your business and what your passions are e.g. reading, swimming, traveling - anything that your customers will identify with you and relate to your actions and lifestyle.
- Why you are doing it and what your motivation was.
- What your passions are e.g. reading, swimming, traveling.
- Personal information is important because it is again identifying with your customer.
We want to give our customers a nice warm fuzzy feeling of knowing us.
3. Images Speak Loudly
Remember I mentioned the relating and identifying customer? A photo or even better, a video of you would be an amazing addition to your page and is probably one of the most important things you can add to your page. We are in the social visual age. It is all about images and videos!
Think of your environment - where you work and what it looks like?
Videos are excellent options. Show your customers a 'behind the scene' video or images.
If you are transparent about what and how you are doing, customers will trust you more.
4. Promote Yourself
You work very hard to get the pat on the back of what we have accomplished. You are allowed to brag a bit. Okay well more than a bit. Shout it out there and add everything to your page.
- If you are in or contributing to blogs.
- if you are mentioned in magazines.
- accolades, associations, and groups you belong to.
5. Content is King
Your business social media must be active and show consistent news and information.
Be in front of your customers all the time, educating, entertaining, and giving them information to get to know you.
It takes between 7 - 8 appearances for your customer before they will buy from you.
A few examples are:
- Social Media - on several different types of social media.
- Direct marketing
Content in your eCommerce store is also important.
It does not matter what you sell. Providing informative and instructive content for your customers will bring your customers back time and again. Turn your online store into a place people want to go to for information and education.
Include the following:
- Videos
- Product reviews
- Expert content - create a blog and add it to your product page for extra information.
- Social sharing
- Facebook connecting button and shares
Don't forget about shipping information or any other relational information to help customers get comfortable with purchasing your product.
6. Customer Service
Customer service is probably your one BIG way to differentiate your business. And there are many ways to do this in your eCommerce store.
Here are a few examples:
- Have a chat app on your pages.
- Personalize your automatic emails in your store.
- A 'thank you' video on your thank you page.
- Sending a thank you card by mail.
Conclusion:
Be unique by helping and educating your customers when they land on your website/store. Ask yourself this question - what do you do if you shop online without enough information or the website/store is very impersonal?
That's it for now. Stay tuned as we ramp up for the next season!
Let Me Know What You Think by Leaving A Comment!
Was this tutorial helpful for you?
Would you please SHARE this post on Facebook with business owners who might find this helpful and interesting?
Then would you Pin this on Pinterest too?
It’d mean a lot to me, and it’s a great way to say “Thanks!” to me for taking the time to share with you. You are fabulous!
But no need to listen to me! I asked our Facebook group members (join us!) what they would tell a shop owner who wanted to know if they should use Shopify. So here is some great info and advice from shop owners like yourself. Here’s what’s important to know about Shopify when deciding whether to sign up.
Leave a comment
Also in eCommerce Success Blog
How to Keep Your Business Alive in 2025: 10 Rules for Survival
By Veronica Jeans, Shopify Queen & Bestselling Author July 05, 2025
Have you ever considered starting your own business? Or do you have your own business?
You’re not alone. According to the latest U.S. Small Business Administration data, there are over 33 million small businesses in the United States today. With millions of entrepreneurs chasing their dreams, some will inevitably struggle or even fail.
I’ve worked alongside hundreds of small business owners, and I’ve seen it all—the wins, the setbacks, the pivots, and the burnout. But here’s what I believe: Failure doesn’t mean the end. It often sharpens your strategy, strengthens your resilience, and fuels future success. The key is learning how to move through it with clarity, support, and a plan.
According to the latest data from the U.S. Bureau of Labor Statistics, supported by industry insights, approximately 20% of small businesses fail within their first year, and about 33% close within two years. While these numbers have held steady over the past few years, new data specific to eCommerce reveals an even more sobering reality:
Over 80% of Shopify stores fail, most often due to a lack of strategic execution, technical overwhelm, and low conversions, rather than poor products.
Only 10% of Shopify stores reach six-figure annual revenue, highlighting the critical need for clarity, structure, and marketing expertise from the start.
For new business owners, especially in the eCommerce space, the key to success isn’t just having a great idea—it’s about building smart, launching confidently, and making data-driven decisions early on.
Continue reading
Email Marketing for Time-Strapped Store Owners: The Only 3 Automated Sequences You Actually Need
By Veronica Jeans, Bestselling Author June 27, 2025
If you're like most e-commerce store owners I work with, your relationship with email marketing is… complicated.
You know email delivers the highest ROI of any marketing channel—according to Campaign Monitor, email marketing generates 42forevery1 spent. You've probably heard success stories of stores driving 30-40% of their revenue from email.
Yet when you look at your own email marketing efforts, you might feel like you're barely scratching the surface of what's possible. Between running your store, managing inventory, handling customer service, and trying to have some semblance of a personal life, comprehensive email marketing feels like a luxury you don't have time for.
Here's the good news: you don't need 15 different email automations to see significant results.
After working with hundreds of e-commerce store owners, I've identified the three automated email sequences that deliver 80% of the results with just 20% of the effort. These are the non-negotiable sequences that even the busiest store owners can—and should—implement.
In this guide, I'll show you exactly how to set up these three essential sequences, what to include in each one, and how to measure their effectiveness—all without requiring you to become an email marketing expert or hire a dedicated team.
Continue reading
How to Use AI for Customer Segmentation: Identifying Your High-Value Shoppers Without a Data Science Degree
By Veronica Jeans, Bestselling Author June 20, 2025
Not all customers are created equal.
That's not controversial—you already know that some shoppers spend more, shop more frequently, or influence more people than others. The challenge has always been identifying exactly who these valuable customers are and understanding what makes them different.
Traditional customer segmentation (grouping by age, location, or basic purchase history) only tells part of the story. It's like trying to understand a person by knowing only their height and shoe size.
AI-powered segmentation, on the other hand, can analyze hundreds of behavior patterns and purchasing signals to identify your most valuable customer groups with remarkable precision—without requiring you to become a data scientist.
According to McKinsey & Company, businesses that excel at personalization generate 40% more revenue from targeted activities. The foundation of this personalization? Sophisticated customer segmentation.
In this guide, I'll walk you through how e-commerce store owners can leverage AI for customer segmentation in practical, actionable ways—even if terms like "neural networks" and "regression analysis" make your eyes glaze over.
Continue reading