*AGENDA Virtual Ecommerce Summit 2021 AGENDA
SATURDAY
WELCOME
Veronica Jeans (Ecommerce Coach & Best Selling Author) & Tim Sohn (Virtual Producer & Director Extraordinaire)
Unlock the Secrets to Using Instagram Shopping to SELL Your Products
Anita Wong - Instagram & YouTube Expert
Hiring A VA 101 & How To Stay Organized
Amanda Jeans - Production Specialist
How to Use Omnichannel Marketing to Drive Customer Retention
Amit Metha - Omnisend Partnership Manager
Know Your Numbers - Sales Tax In The USA
Amy Debusk Monroe - Sales Tax Yogi
Social Media Strategy With AI
Arjun Rai - CEO of HelloWoofy
Branding & Packaging
Lindsay Taylor - Taylor Images
International Shipping & USA Freight - Tips & Pitfalls
Seth Kornfeld - InExpress & UPS Shipping
Quickbook & Shopify
Liz Scott - ProAdvisor QBO
Veronica & Tim & Sponsors presentation!
SUNDAY
WELCOME
Veronica Jeans (Ecommerce Coach & Best Selling Author) & Tim Sohn (Virtual Producer & Director Extraordinaire)
How to Use Amazon Live to Monetize Your Store
Christian Karasiewicz -Content Marketing Manager at StreamYard
3 Ecommerce Email Marketing Insights For Better Results
Adam Moody - Digital Marketing Strategist
Creating Videos That Sell Your Product On Social
Kate Skavish - Wave.video
How & Why To Use Live Video in LinkedIn
Brian Schulman - VoiceYourVibe, Speaker, Business Coach
Ecommerce Trends in 2021 & How To Optimize Your Online Store
Veronica Jeans, Shopify Partner & Bestselling Author 'Shopify Made Easy'
Secrets of Photography
Steffen Kaplan
PANEL DISCUSSION
Ecommerce Owners - Tips & Advice
parisianspure.com
herathletictribe.com
naughtyGoodbites.com
gorgeousnaturalskincare.com
maggicummingsart.com
intercigar.com
NETWORKING
& ANNOUNCING OUR WINNERS!
Ecommerce Success Blogs
How to Connect Canva to Your Shopify Store
This guide is essential for anyone looking to seamlessly integrate Canva with Shopify for enhanced product design. It provides a step-by-step process to connect your accounts, enabling easy access to your Shopify products within Canva.
Perfect for entrepreneurs seeking to elevate their branding, this guide simplifies the connection process, ensuring you can focus on growing your business effectively.
hello

How to Keep Your Business Alive in 2025: 10 Rules for Survival
Have you ever considered starting your own business? Or do you have your own business?
You’re not alone. According to the latest U.S. Small Business Administration data, there are over 33 million small businesses in the United States today. With millions of entrepreneurs chasing their dreams, some will inevitably struggle or even fail.
I’ve worked alongside hundreds of small business owners, and I’ve seen it all—the wins, the setbacks, the pivots, and the burnout. But here’s what I believe: Failure doesn’t mean the end. It often sharpens your strategy, strengthens your resilience, and fuels future success. The key is learning how to move through it with clarity, support, and a plan.
According to the latest data from the U.S. Bureau of Labor Statistics, supported by industry insights, approximately 20% of small businesses fail within their first year, and about 33% close within two years. While these numbers have held steady over the past few years, new data specific to eCommerce reveals an even more sobering reality:
Over 80% of Shopify stores fail, most often due to a lack of strategic execution, technical overwhelm, and low conversions, rather than poor products.
Only 10% of Shopify stores reach six-figure annual revenue, highlighting the critical need for clarity, structure, and marketing expertise from the start.
For new business owners, especially in the eCommerce space, the key to success isn’t just having a great idea—it’s about building smart, launching confidently, and making data-driven decisions early on.

Email Marketing for Time-Strapped Store Owners: The Only 3 Automated Sequences You Actually Need
If you're like most e-commerce store owners I work with, your relationship with email marketing is… complicated.
You know email delivers the highest ROI of any marketing channel—according to Campaign Monitor, email marketing generates 1 spent. You've probably heard success stories of stores driving 30-40% of their revenue from email.
Yet when you look at your own email marketing efforts, you might feel like you're barely scratching the surface of what's possible. Between running your store, managing inventory, handling customer service, and trying to have some semblance of a personal life, comprehensive email marketing feels like a luxury you don't have time for.
Here's the good news: you don't need 15 different email automations to see significant results.
After working with hundreds of e-commerce store owners, I've identified the three automated email sequences that deliver 80% of the results with just 20% of the effort. These are the non-negotiable sequences that even the busiest store owners can—and should—implement.
In this guide, I'll show you exactly how to set up these three essential sequences, what to include in each one, and how to measure their effectiveness—all without requiring you to become an email marketing expert or hire a dedicated team.