Customer relationships still drive sales—but the tools and tactics have evolved. Here's what's working now.

After coaching hundreds of entrepreneurs to 7-figure success and teaching eCommerce across continents, I've discovered the secret weapon that separates thriving businesses from struggling ones: knowing exactly what your customers want before they even tell you. That weapon is zero-party data, and it's about to transform your Shopify store forever.

Don't shoot the messenger: Why firing your business coach, Shopify expert, or key marketing professionals might be the biggest mistake you make. Real talk from a 7-figure eCommerce expert on building partnerships that actually last.

Three words that separate 7-figure stores from everyone else stuck at the revenue plateau. This isn't theory - it's the playbook I've used with dozens of entrepreneurs to turn good businesses into profit machines that run while they sleep.

Most eCommerce store owners are so obsessed with getting NEW customers that they completely ignore the goldmine sitting in their existing customer list.

Email is still one of your most powerful marketing and communication tools.

When I started working with Shopify stores five years ago, "optimization" meant tweaking product titles and hoping Google would notice. Today, I'm watching store owners achieve huge growth in orders not through luck or clever marketing tricks, but by understanding something fundamental: the entire game has changed.

Let's be brutally honest about Amazon's advantages: massive inventory, fast shipping, Prime membership loyalty, unlimited capital. How can you compete?

According to Shopify CEO Tobi Lütke: Over 1 million Shopify merchants will go live with Instant Checkout. Major brands already confirmed include Glossier, SKIMS, Spanx, and Vuori. Your Shopify store could be next.

In this article, we'll address critical mistakes, answer your most pressing questions, and provide your complete action plan.

Navigate the complex landscape of digital product taxation with confidence

If you're running a dropshipping business in 2025, understanding sales tax isn't optional anymore—it's mission-critical.

Shopify merchants can now sell directly inside ChatGPT. Google and Amazon are scrambling to respond. Here's what every merchant needs to know.

Short and sweet tables

If you sell on Amazon, eBay, Etsy, AND your own website, you're navigating one of the most complex recordkeeping challenges in eCommerce.

Trailing nexus (also called "residual nexus" or "sticky nexus") means you must continue collecting and remitting sales tax for a period of time even after you no longer meet the economic nexus threshold or cease physical presence in a state.