Virtual Summit Speaker Gallery
Each expert has been selected because of their unique expertise in Ecommerce. From [what] we're going to spark some new ideas that you aren't working on, and help you improve on the "same old" strategies you've been doing for years that work, but could work better.
Amy Debusk Monroe
Sales Tax Specialist
TOPIC: How & When You Need To Worry About Used Sales Tax
More Information...
Christian Karasiewicz
Content Marketing Manager at StreamYard
TOPIC: How to Use Amazon Live to Monetize Your Store
Christian Karasiewicz is the Content Marketing Manager at StreamYard. He runs a digital marketing agency, called Social Chefs. He is also the host of Social Chatter, the longest running live social media marketing talk show, host of Business Essentials and Conversation (BEC) with Leticia Campbell, and host of the podcast, Launch Your Live, with Jim Fuhs.
Brian Schulman
VoiceYourVibe, Speaker, Business Coach
TOPIC: How & Why To Use Live Video in LinkedIn
Known as the Godfather of LinkedIn Video and one of the world’s top video marketing experts, Brian has been on the Internet since it was green screen and chat rooms, and has 21 years of proven Digital Marketing experience strategizing with IR500 and Fortune500 brands across the globe.
Liz Scott
Quickbooks Online ProAdvisor
TOPIC: Know Your Numbers!
Liz Scott is Partner in an Oklahoma City-based firm, Accounting Lifeline, which specializes in QuickBooks training, setup, support and advisory services for small businesses.
Adam Moody
Digital Marketing Strategist
TOPIC: 3 Ecommerce Email Marketing Insights For Better Results
Adam Moody creates & implements effective email marketing & sales funnels to increase revenue 20% or more for online businesses.
Connect:
www.
Seth Kornfeld
Shipping Specialist
TOPIC: International Shipping & USA Freight - Tips & Pitfalls
Entrepreneur specializing in new business development, client service, solutions-based selling in international freight and shipping. I am passionate about people, and enjoy connecting with clients from various industries around the DC Metro area.
Anita Wong
Instagram & YouTube Video Expert
TOPIC: Unlock the Secrets to Using Instagram Shopping to SELL Your Products
UK’s Leading Instagram & YouTube Live Streaming Video Expert, she helps “Untech Savvy” women entrepreneurs overcome their fear of tech to learn how to use social media as a business tool & share their message in real time to attract and convert their clients across Instagram, Facebook and YouTube.
Amit Mehta
Partnership Manager - Omnisend
TOPIC: How to Use Omnichannel Marketing to Drive Customer Retention
My experience is in both the public and private sectors including business development, sales and marketing marketing projects targeting small businesses, strategic alliances with organizations like SAP and UPS. I have spent over the last 7 years working in the marketing automation space working for companies like Constant Contact, Listrak and now at Omnisend. My main passion is helping ecommerce retailers see the benefits of an omnichannel marketing approach.
Steffen Kaplan
Photographer & Social
TOPIC: Creating Your Own Stock Image Library For Social Media
Steffen Kaplan is a social media and visual consultant, live stream producer, and a former supervising photo editor at The New York Times. He is also a freelance photographer who has been published around the world, and continues to combine his passion for great imagery with his passion for social media.
He is an adjunct professor at the Fashion Institute of Technology (FIT), teaching the fundamentals of social media to photography students. Steffen who can take anything and spin it social, regularly shares his insight with faculty, students and alumni at numerous universities including Columbia University, Princeton, NYU, and Baruch College.
Arjun Rai
HelloWoofy
TOPIC: Social Media Planning With AI
🚀 On a mission to support small businesses with the power of visualized 🧬 data science for digital marketing at HelloWoofy.com
After spending a few years and learning the ins and outs of running a venture backed startup, Rai set out to modernize another industry related to his former passion of social media. The startup would be known as HelloWoofy.com which is a social media management platform driven by artificial intelligence to help small to medium sized businesses with digital marketing.
Arjun currently lives in New York City. Arjun went to the NYIT School of Management (majoring in Small Business and Entrepreneurship). He also holds several notable awards and has been previously or is currently a member of the Phi Eta Sigma Honor Society and Golden Key International Honour Society. Professionally, Arjun has also been a member of The One Club, The Art Directors Club, The Advertising Club of NY, Social Media Marketing Society, IVY Connect Club etc.
Kate Skavish
Wave.video
TOPIC: Creating Videos That Sell Your Product On Social
Kate Skavish - is a serial entrepreneur and has a decade of experience in digital marketing and in inbound sales.
She used to wear many hats and knows from a personal experience the struggle of building a company from the ground up.
Kate is co-founder and Head of Marketing at Wave.video - an online video-making and editing platform for marketers. Holding a Master's degree in Applied Math allows Kate to say that numbers and KPI's, in particular, are a girl's best friend.
Ecommerce Success Blogs
What is the difference between Shopify CSV and Matrixify Products import and export?
Shopify CSV vs Matrixify Excel: A Comprehensive Guide to Product Management
Managing product data in an e-commerce platform can be a complex task, especially when dealing with large inventories. This article compares two prominent methods for handling product data in Shopify: the native CSV system and the Matrixify Excel approach. We'll explore how these tools differ and why choosing the right one can significantly impact your workflow efficiency.
Shopify vs Matrixify Comparison
| FEATURE | SHOPIFY | MATRIXIFY |
|---|---|---|
| File Type | CSV files | Excel files |
| Import/Export Visibility | No visibility or control; must wait for email. | Full visibility, progress updates, and cancel options. |
| Export Options | Exports full store with all fields, leading to duplicate rows. | Granular export filtering, saves time and file size, no duplicate rows. |
| Multiple Images | Requires copying rows and adding each image to a separate row. | Allows multiple images in one row, separated by semicolons. |
| Metafields | Cannot export/import Metafields. | Exports and imports Metafields as columns in the table. |
| Product Updates | Replaces entire product; no field-specific updates. | Allows individual field updates without replacing products. |
| Template Suffix | Cannot update in bulk. | Supports bulk Template Suffix updates as a column. |
| Product IDs | Deletes and recreates products with new IDs, losing references. | Keeps IDs and references intact, preserving Custom Collections. |
| File Size Limit | 15 MB (~10,000 products). | Supports large files (e.g., 600,000+ products). |
Detailed Comparison between Shopify & Matrixify Product Management & Uploads
File Format and Basic Handling
Shopify CSV
- File Format: Limited to CSV files only
- Process Visibility: Upload and wait system
- User Control: Minimal interaction during process
- Progress Tracking: None email notification upon completion
- File Size Limitation: Strict 15MB limit (approximately 10,000 products)
Matrixify Excel
- File Format: Works with Excel files (.xlsx)
- Process Visibility: Real-time progress tracking
- User Control: Full control with cancel option
- Progress Tracking: Live progress bar with time estimates
- File Size Limitation: Handles large files (600,000+ products)
Data Management Capabilities
1. Product Export Features
Shopify CSV
- Exports entire store inventory
- No filtering options
- All fields included regardless of need
- Creates duplicate rows for variants and images
- Limited customization options
Matrixify Excel
- Granular export control
- Custom field selection
- Filtered exports based on specific criteria
- Efficient row management
- Optimized file size through selective exporting
2. Image Handling
Shopify CSV
- One image per row requirement
- Multiple images need row duplication
- Complicated management for product variants
- Image Alt Text updates require full product reimport
Matrixify Excel
- Multiple images in single row
- Semicolon-separated image sources
- Streamlined variant management
- Independent Image Alt Text updates
Advanced Features
3. Metafields Management
Shopify CSV
- No metafield support
- Cannot export existing metafields
- No import capabilities for metafields
- Requires separate solution for metafield management
Matrixify Excel
- Full metafield support
- Export metafields as table columns
- Direct editing and updating
- Integrated metafield management
4. Product Updates and Maintenance
Shopify CSV
- Creates new product IDs on import
- Breaks existing collection references
- Full product replacement required
- No partial updates supported
Matrixify Excel
- Maintains original product IDs
- Preserves all existing references
- Supports partial field updates
- Selective field modification
5. Inventory Management
Shopify CSV
- Basic inventory tracking
- Single location focus
- No adjustment features
- Limited variant handling
Matrixify Excel
- Multi-location inventory support
- Inventory adjustment tracking
- Delta-based inventory management
- Advanced variant generation
6. Template Management
Shopify CSV
- No template suffix support
- Cannot modify templates in bulk
- Limited template customization
Matrixify Excel
- Full template suffix support
- Bulk template modifications
- Simple column-based management
Special Features
Matrixify Exclusive Capabilities
1. HTML Code Optimization
- Automatic fixing of escaped HTML code
- Converts symbols to proper HTML
2. Variant Management
- Bulk variant generation
- Option combination support
- Semicolon-separated combinations
3. Publishing Control
- Flexible channel publishing
- Online and POS integration
- Custom publishing scope settings
Best Practices and Recommendations
When to Use Shopify CSV
- Small product catalogs
- Basic product updates
- Simple inventory management
- Standard product configurations
When to Use Matrixify Excel
- Large product catalogs
- Complex product configurations
- Multi-location inventory
- Detailed metafield management
- Bulk template updates
- Advanced variant management
While Shopify's native CSV system provides basic functionality for smaller stores, Matrixify Excel offers a more robust, flexible, and efficient solution for managing product data. The choice between the two largely depends on your store's size, complexity, and specific needs. For larger operations or those requiring detailed control over their product data, Matrixify Excel presents clear advantages in terms of functionality, efficiency, and scalability.
Remember that investing time in learning the more powerful tool can save significant time and reduce errors in the long run, especially as your store grows and your product management needs become more complex.
Frequently Asked Questions (FAQ)
General Questions
What's the main difference between Shopify CSV and Matrixify Excel?
The main difference is that Shopify CSV is a basic file format with limited functionality, while Matrixify Excel offers advanced features like real-time tracking, multiple sheets, and partial updates. Matrixify also allows you to work with pure Excel files instead of CSV format.
Which option is better for my store?
It depends on your store size and needs:
Use Shopify CSV if:
- You have under 10,000 products
- You need basic import/export features
- You're doing simple updates
Use Matrixify if:
- You have over 10,000 products
- You need advanced features
- You want better control over updates
- You work with multiple locations
- You need to manage metafields
File Size & Limitations
What are the file size limitations?
Shopify CSV: 15MB maximum
Matrixify: Can handle gigabytes of data (600,000+ products)
How many products can each handle?
Shopify CSV: small catalog
Matrixify: 600,000+ products in one import
Features & Functionality
Can I update specific fields without replacing entire products?
Shopify CSV: No, you must replace the entire product
Matrixify: Yes, you can update individual fields
How do multiple images work in each system?
Shopify CSV: Requires separate rows for each image
Matrixify: All images can be in one row, separated by semicolons
Can I manage metafields?
Shopify CSV: No metafield support
Matrixify: Full metafield support with column-based management
Import/Export Process
How do I track the progress of my import?
Shopify CSV: No tracking wait for email notification
Matrixify: Real-time progress bar with estimated completion time
Can I cancel an import once it's started?
Shopify CSV: No
Matrixify: Yes, at any time during the import
Data Management
What happens to product IDs during import?
Shopify CSV: Creates new IDs, breaking collection references
Matrixify: Maintains existing IDs and references
How are variants handled?
Shopify CSV: Each variant requires a separate row
Matrixify: Can generate variants from combinations using semicolon separation
Technical Questions
How does each handle HTML in descriptions?
Shopify CSV: Leaves escaped HTML code as is
Matrixify: Automatically fixes escaped HTML code to normal HTML
Can I manage inventory across multiple locations?
Shopify CSV: Limited location support
Matrixify: Full multi-location inventory management
Best Practices
What's the recommended way to update product prices?
Shopify CSV: Must upload full product data
Matrixify: Can update prices alone using a simple price column
How should I handle large product catalogs?
Shopify CSV: Split into multiple files under 15MB
Matrixify: Can handle in single file with filtering options
Troubleshooting
What if my import fails?
Shopify CSV: Check email for basic error message
Matrixify: Detailed error reporting with specific row/column information
How do I fix broken product references?
Shopify CSV: Manually rebuild collections and references
Matrixify: No action needed references are maintained
Integration & Compatibility
Do these work with all Shopify plans?
Both work with all Shopify plans, but Matrixify requires a separate subscription.
Can I use these with other e-commerce platforms?
Shopify CSV: Shopify-specific format
Matrixify: Designed for Shopify but Excel format is more universal
Support & Resources
Where can I find documentation?
Shopify CSV: Shopify Help Center
Matrixify: Comprehensive documentation with tutorials and examples
Is there technical support available?
Shopify CSV: General Shopify support
Matrixify: Dedicated support team with Excel/import expertise
Cost & Efficiency
Which option is more time-efficient?
Matrixify is generally more time-efficient due to:
Faster processing of large files
- Ability to make partial updates
- Better error handling
- Real-time progress tracking
How do they compare in terms of cost?
Shopify CSV: Free with Shopify subscription
Matrixify: Requires separate subscription but offers more features and efficiency
