Virtual Summit Speaker Gallery

Each expert has been selected because of their unique expertise in Ecommerce. From [what] we're going to spark some new ideas that you aren't working on, and help you improve on the "same old" strategies you've been doing for years that work, but could work better.

Amy Debusk Monroe - Sales Tax Guru - Virtual Ecommerce Summit With Veronica Jeans

Amy Debusk Monroe
Sales Tax Specialist

TOPIC: How & When You Need To Worry About Used Sales Tax 

More Information...


How to Use Amazon Live to Monetize Your Live Streams with Christian Karasiewicz & Veronica Jeans Shopify Expert & Bestselling author

Christian Karasiewicz
Content Marketing Manager at StreamYard

TOPIC: How to Use Amazon Live to Monetize Your Store

Christian Karasiewicz is the Content Marketing Manager at StreamYard. He runs a digital marketing agency, called Social Chefs. He is also the host of Social Chatter, the longest running live social media marketing talk show, host of Business Essentials and Conversation (BEC) with Leticia Campbell, and host of the podcast, Launch Your Live, with Jim Fuhs.

Brian Schulman

Brian Schulman
VoiceYourVibe, Speaker, Business Coach

TOPIC: How & Why To Use Live Video in LinkedIn

Known as the Godfather of LinkedIn Video and one of the world’s top video marketing experts, Brian has been on the Internet since it was green screen and chat rooms, and has 21 years of proven Digital Marketing experience strategizing with IR500 and Fortune500 brands across the globe.

 

Liz Scott - ProAdvisor Quickbooks Online
Liz Scott
Quickbooks Online ProAdvisor

TOPIC: Know Your Numbers!

Liz Scott is Partner in an Oklahoma City-based firm, Accounting Lifeline, which specializes in QuickBooks training, setup, support and advisory services for small businesses.  

 

Adam Moody - Email & Sales Funnel Specialist - Virtual Ecommerce Summit 2021 - Veronica Jeans Shopify Expert

Adam Moody
Digital Marketing Strategist

TOPIC: 3 Ecommerce Email Marketing Insights For Better Results

Adam Moody creates & implements effective email marketing & sales funnels to increase revenue 20% or more for online businesses.

While Adam started out in the Marine Corps followed by degrees in physics in order to become an optical engineer, he found his calling in the intersection of analytical and design work: creating, building, and optimizing email systems & sales funnels profitably.


Connect: 
www.

Amanda Jeans

Amanda Jeans
Productivity Expert

TOPIC: Hiring A VA 101

Seth Kornfeld

Seth Kornfeld
Shipping Specialist

TOPIC: International Shipping & USA Freight - Tips &  Pitfalls

Entrepreneur specializing in new business development, client service, solutions-based selling in international freight and shipping. I am passionate about people, and enjoy connecting with clients from various industries around the DC Metro area. 


Anita Wong
Instagram & YouTube Video Expert

TOPIC: Unlock the Secrets to Using Instagram Shopping to SELL Your Products

UK’s Leading Instagram & YouTube Live Streaming Video Expert, she helps “Untech Savvy” women entrepreneurs overcome their fear of tech to learn how to use social media as a business tool & share their message in real time to attract and convert their clients across Instagram, Facebook and YouTube.

 

 

Amit Metha - Omnisend - Virtual Ecommerce Summit Speaker with Host Veronica Jeans  Shopify expert and bestselling author

Amit Mehta
Partnership Manager - Omnisend

TOPIC: How to Use Omnichannel Marketing to Drive Customer Retention

My experience is in both the public and private sectors including business development, sales and marketing marketing projects targeting small businesses, strategic alliances with organizations like SAP and UPS. I have spent over the last 7 years working in the marketing automation space working for companies like Constant Contact, Listrak and now at Omnisend. My main passion is helping ecommerce retailers see the benefits of an omnichannel marketing approach.

Steffen Kaplan -Virtual Ecommerce Summit 2021 with Veronica Jeans Shopify Queen & BestSelling Author

Steffen Kaplan
Photographer & Social

TOPIC: Creating Your Own Stock Image Library For Social Media

Steffen Kaplan is a social media and visual consultant, live stream producer, and a former supervising photo editor at The New York Times. He is also a freelance photographer who has been published around the world, and continues to combine his passion for great imagery with his passion for social media.

He is an adjunct professor at the Fashion Institute of Technology (FIT), teaching the fundamentals of social media to photography students. Steffen who can take anything and spin it social, regularly shares his insight with faculty, students and alumni at numerous universities including Columbia University, Princeton, NYU, and Baruch College.

Arjun Rai - HelloWoofy and Veronica Jeans - Virtual Ecommerce Summit 2021

Arjun Rai
HelloWoofy

TOPIC: Social Media Planning With AI 

🚀 On a mission to support small businesses with the power of visualized 🧬 data science for digital marketing at HelloWoofy.com

After spending a few years and learning the ins and outs of running a venture backed startup, Rai set out to modernize another industry related to his former passion of social media. The startup would be known as HelloWoofy.com which is a social media management platform driven by artificial intelligence to help small to medium sized businesses with digital marketing.

Arjun currently lives in New York City. Arjun went to the NYIT School of Management (majoring in Small Business and Entrepreneurship). He also holds several notable awards and has been previously or is currently a member of the Phi Eta Sigma Honor Society and Golden Key International Honour Society. Professionally, Arjun has also been a member of The One Club, The Art Directors Club, The Advertising Club of NY, Social Media Marketing Society, IVY Connect Club etc.

Kate Skatish - Wave.video - and Veronica jeans For the Virtual Ecommerce Summit 2021

Kate Skavish
Wave.video

TOPIC: Creating Videos That Sell Your Product On Social

Kate Skavish - is a serial entrepreneur and has a decade of experience in digital marketing and in inbound sales.

She used to wear many hats and knows from a personal experience the struggle of building a company from the ground up.

Kate is co-founder and Head of Marketing at Wave.video - an online video-making and editing platform for marketers. Holding a Master's degree in Applied Math allows Kate to say that numbers and KPI's, in particular, are a girl's best friend.

Ecommerce Success Blogs

What is the difference between Shopify CSV and Matrixify Products import and export?

Shopify CSV vs Matrixify Excel: A Comprehensive Guide to Product Management

Managing product data in an e-commerce platform can be a complex task, especially when dealing with large inventories. This article compares two prominent methods for handling product data in Shopify: the native CSV system and the Matrixify Excel approach. We'll explore how these tools differ and why choosing the right one can significantly impact your workflow efficiency.

Shopify vs Matrixify Comparison

FEATURE SHOPIFY MATRIXIFY
File Type CSV files Excel files
Import/Export Visibility No visibility or control; must wait for email. Full visibility, progress updates, and cancel options.
Export Options Exports full store with all fields, leading to duplicate rows. Granular export filtering, saves time and file size, no duplicate rows.
Multiple Images Requires copying rows and adding each image to a separate row. Allows multiple images in one row, separated by semicolons.
Metafields Cannot export/import Metafields. Exports and imports Metafields as columns in the table.
Product Updates Replaces entire product; no field-specific updates. Allows individual field updates without replacing products.
Template Suffix Cannot update in bulk. Supports bulk Template Suffix updates as a column.
Product IDs Deletes and recreates products with new IDs, losing references. Keeps IDs and references intact, preserving Custom Collections.
File Size Limit 15 MB (~10,000 products). Supports large files (e.g., 600,000+ products).

 

Detailed Comparison between Shopify & Matrixify Product Management & Uploads

File Format and Basic Handling

Shopify CSV

  • File Format: Limited to CSV files only
  • Process Visibility: Upload and wait system
  • User Control: Minimal interaction during process
  • Progress Tracking: None email notification upon completion
  • File Size Limitation: Strict 15MB limit (approximately 10,000 products)

Matrixify Excel

  • File Format: Works with Excel files (.xlsx)
  • Process Visibility: Real-time progress tracking
  • User Control: Full control with cancel option
  • Progress Tracking: Live progress bar with time estimates
  • File Size Limitation: Handles large files (600,000+ products)

Data Management Capabilities

1. Product Export Features

Shopify CSV

  • Exports entire store inventory
  • No filtering options
  • All fields included regardless of need
  • Creates duplicate rows for variants and images
  • Limited customization options

Matrixify Excel

  • Granular export control
  • Custom field selection
  • Filtered exports based on specific criteria
  • Efficient row management
  • Optimized file size through selective exporting

2. Image Handling

Shopify CSV

  • One image per row requirement
  • Multiple images need row duplication
  • Complicated management for product variants
  • Image Alt Text updates require full product reimport

Matrixify Excel

  • Multiple images in single row
  • Semicolon-separated image sources
  • Streamlined variant management
  • Independent Image Alt Text updates

Advanced Features

3. Metafields Management

Shopify CSV

  • No metafield support
  • Cannot export existing metafields
  • No import capabilities for metafields
  • Requires separate solution for metafield management

Matrixify Excel

  • Full metafield support
  • Export metafields as table columns
  • Direct editing and updating
  • Integrated metafield management

4. Product Updates and Maintenance

Shopify CSV

  • Creates new product IDs on import
  • Breaks existing collection references
  • Full product replacement required
  • No partial updates supported

Matrixify Excel

  • Maintains original product IDs
  • Preserves all existing references
  • Supports partial field updates
  • Selective field modification

5. Inventory Management

Shopify CSV

  • Basic inventory tracking
  • Single location focus
  • No adjustment features
  • Limited variant handling

Matrixify Excel

  • Multi-location inventory support
  • Inventory adjustment tracking
  • Delta-based inventory management
  • Advanced variant generation

6. Template Management

Shopify CSV

  • No template suffix support
  • Cannot modify templates in bulk
  • Limited template customization

Matrixify Excel

  • Full template suffix support
  • Bulk template modifications
  • Simple column-based management

Special Features

Matrixify Exclusive Capabilities

1. HTML Code Optimization

  • Automatic fixing of escaped HTML code
  • Converts symbols to proper HTML

2. Variant Management

  • Bulk variant generation
  • Option combination support
  • Semicolon-separated combinations

3. Publishing Control

  • Flexible channel publishing
  • Online and POS integration
  • Custom publishing scope settings

    Best Practices and Recommendations

    When to Use Shopify CSV

    • Small product catalogs 
    • Basic product updates
    • Simple inventory management
    • Standard product configurations

    When to Use Matrixify Excel

    • Large product catalogs
    • Complex product configurations
    • Multi-location inventory
    • Detailed metafield management
    • Bulk template updates
    • Advanced variant management

    While Shopify's native CSV system provides basic functionality for smaller stores, Matrixify Excel offers a more robust, flexible, and efficient solution for managing product data. The choice between the two largely depends on your store's size, complexity, and specific needs. For larger operations or those requiring detailed control over their product data, Matrixify Excel presents clear advantages in terms of functionality, efficiency, and scalability.

    Remember that investing time in learning the more powerful tool can save significant time and reduce errors in the long run, especially as your store grows and your product management needs become more complex.

    Frequently Asked Questions (FAQ)

    General Questions

    What's the main difference between Shopify CSV and Matrixify Excel?

    The main difference is that Shopify CSV is a basic file format with limited functionality, while Matrixify Excel offers advanced features like real-time tracking, multiple sheets, and partial updates. Matrixify also allows you to work with pure Excel files instead of CSV format.

    Which option is better for my store?

    It depends on your store size and needs:

    Use Shopify CSV if:

    •   You have under 10,000 products
    •   You need basic import/export features
    •   You're doing simple updates

    Use Matrixify if:

    •   You have over 10,000 products
    •   You need advanced features
    •   You want better control over updates
    •   You work with multiple locations
    •   You need to manage metafields

    File Size & Limitations

    What are the file size limitations?

    Shopify CSV: 15MB maximum

    Matrixify: Can handle gigabytes of data (600,000+ products)

    How many products can each handle?

    Shopify CSV: small catalog

    Matrixify: 600,000+ products in one import

    Features & Functionality

    Can I update specific fields without replacing entire products?

    Shopify CSV: No, you must replace the entire product

    Matrixify: Yes, you can update individual fields

    How do multiple images work in each system?

    Shopify CSV: Requires separate rows for each image

    Matrixify: All images can be in one row, separated by semicolons

    Can I manage metafields?

    Shopify CSV: No metafield support

    Matrixify: Full metafield support with column-based management

    Import/Export Process

    How do I track the progress of my import?

    Shopify CSV: No tracking wait for email notification

    Matrixify: Real-time progress bar with estimated completion time

    Can I cancel an import once it's started?

    Shopify CSV: No

    Matrixify: Yes, at any time during the import

    Data Management

    What happens to product IDs during import?

    Shopify CSV: Creates new IDs, breaking collection references

    Matrixify: Maintains existing IDs and references

    How are variants handled?

    Shopify CSV: Each variant requires a separate row

    Matrixify: Can generate variants from combinations using semicolon separation

    Technical Questions

    How does each handle HTML in descriptions?

    Shopify CSV: Leaves escaped HTML code as is

    Matrixify: Automatically fixes escaped HTML code to normal HTML

    Can I manage inventory across multiple locations?

    Shopify CSV: Limited location support

    Matrixify: Full multi-location inventory management

    Best Practices

    What's the recommended way to update product prices?

    Shopify CSV: Must upload full product data

    Matrixify: Can update prices alone using a simple price column

    How should I handle large product catalogs?

    Shopify CSV: Split into multiple files under 15MB

    Matrixify: Can handle in single file with filtering options

    Troubleshooting

    What if my import fails?

    Shopify CSV: Check email for basic error message

    Matrixify: Detailed error reporting with specific row/column information

    How do I fix broken product references?

    Shopify CSV: Manually rebuild collections and references

    Matrixify: No action needed references are maintained

    Integration & Compatibility

    Do these work with all Shopify plans?

    Both work with all Shopify plans, but Matrixify requires a separate subscription.

    Can I use these with other e-commerce platforms?

    Shopify CSV: Shopify-specific format

    Matrixify: Designed for Shopify but Excel format is more universal

    Support & Resources

    Where can I find documentation?

    Shopify CSV: Shopify Help Center

    Matrixify: Comprehensive documentation with tutorials and examples

    Is there technical support available?

    Shopify CSV: General Shopify support

    Matrixify: Dedicated support team with Excel/import expertise

    Cost & Efficiency

    Which option is more time-efficient?

    Matrixify is generally more time-efficient due to:

    Faster processing of large files

    • Ability to make partial updates
    • Better error handling
    • Real-time progress tracking

    How do they compare in terms of cost?

    Shopify CSV: Free with Shopify subscription

    Matrixify: Requires separate subscription but offers more features and efficiency

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