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Published by Veronica Jeans

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Copyright © 2021 by Veronica Jeans

All rights reserved.

No portion of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission from the publisher or author, except in the case of brief quotations embodies in reviews and certain other noncommercial uses as permitted by copyright law. 

The information provided within this book, Shopify Made Easy - Optimize Your Shopify Store, is for general informational purposes only. While the authors try to keep the information up-to-date and correct, there are no representations or warranties, express or implied, about the completeness, accuracy, reliability, suitability, or availability with the respect to the information, products, services, or related graphics contained in this book for any purpose. Any use of this information is at your own risk.

Any advice that is provided in this book is based on the experience of the authors and does not reflect the opinion of Amazon. All opinions expressed in this book are solely the opinion of the authors.

Disclaimer for the hyperlinks in this book - hyperlinks may be affiliated links. If you click them and decide to buy something, we may be paid a commission. This won't cost you any extra. We only include hyperlinks to products or services that we either use or would happily use ourselves.

Ecommerce Success Blogs

How to Connect Canva to Your Shopify Store

This guide is essential for anyone looking to seamlessly integrate Canva with Shopify for enhanced product design. It provides a step-by-step process to connect your accounts, enabling easy access to your Shopify products within Canva. 

Perfect for entrepreneurs seeking to elevate their branding, this guide simplifies the connection process, ensuring you can focus on growing your business effectively.

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10 Reasons To Not Fail In Business & How To Survive In 2022 | veronicajeans.com

How to Keep Your Business Alive in 2025: 10 Rules for Survival

Have you ever considered starting your own business? Or do you have your own business?

You’re not alone. According to the latest U.S. Small Business Administration data, there are over 33 million small businesses in the United States today. With millions of entrepreneurs chasing their dreams, some will inevitably struggle or even fail.

I’ve worked alongside hundreds of small business owners, and I’ve seen it all—the wins, the setbacks, the pivots, and the burnout. But here’s what I believe: Failure doesn’t mean the end. It often sharpens your strategy, strengthens your resilience, and fuels future success. The key is learning how to move through it with clarity, support, and a plan.

According to the latest data from the U.S. Bureau of Labor Statistics, supported by industry insights, approximately 20% of small businesses fail within their first year, and about 33% close within two years. While these numbers have held steady over the past few years, new data specific to eCommerce reveals an even more sobering reality:

Over 80% of Shopify stores fail, most often due to a lack of strategic execution, technical overwhelm, and low conversions, rather than poor products.

Only 10% of Shopify stores reach six-figure annual revenue, highlighting the critical need for clarity, structure, and marketing expertise from the start. 

For new business owners, especially in the eCommerce space, the key to success isn’t just having a great idea—it’s about building smart, launching confidently, and making data-driven decisions early on.

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Email Marketing for Time-Strapped Store Owners: The Only 3 Automated Sequences You Actually Need

Email Marketing for Time-Strapped Store Owners: The Only 3 Automated Sequences You Actually Need

If you're like most e-commerce store owners I work with, your relationship with email marketing is… complicated.

You know email delivers the highest ROI of any marketing channel—according to Campaign Monitor, email marketing generates 42forevery42 for every 1 spent. You've probably heard success stories of stores driving 30-40% of their revenue from email.

Yet when you look at your own email marketing efforts, you might feel like you're barely scratching the surface of what's possible. Between running your store, managing inventory, handling customer service, and trying to have some semblance of a personal life, comprehensive email marketing feels like a luxury you don't have time for.

Here's the good news: you don't need 15 different email automations to see significant results.

After working with hundreds of e-commerce store owners, I've identified the three automated email sequences that deliver 80% of the results with just 20% of the effort. These are the non-negotiable sequences that even the busiest store owners can—and should—implement.

In this guide, I'll show you exactly how to set up these three essential sequences, what to include in each one, and how to measure their effectiveness—all without requiring you to become an email marketing expert or hire a dedicated team.

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