Veronica's Daily Shopify Tips
Daily Shopify tips to help your store thrive
Hey there,
Do you have that feeling that you have to constantly keep improving your Shopify store?
No, not that lovin’ feelin’.
You know. That drive and need to make things better.
Whatever that ‘thing’ happens to be today.
If you do, that’s a great feeling.
That means you have what it takes to improve your store.
(And if you don’t have that drive but still want to improve things, that’s okay too)
Every weekday I send out a free Shopify tip for store owners like yourself.
Each tip is a bite-sized piece of advice on Shopify or ecommerce that you can use to improve your store.
Most can be read within a couple of minutes. A few are only a handful of sentences. Now and then you’ll get an epic resource that you’ll want to bookmark for larger projects.
cue epic music soundtrack
The tips cover a lot of topics for Shopify and ecommerce:
- traffic, SEO, customer acquisition
- structured data, Google’s Rich Snippets
- conversion rate optimization, sales funnels, copywriting
- customer analytics, customer analysis, BIG DATA, itty bitty data
The majority of the tips and advice come from other store owners who have asked me specific questions. These aren’t made-up topics to suit some content strategy, but rather real issues and concerns other stores have had.
That also means by subscribing you too can ask me some questions which could become answered in future tips.
One thing to consider:
You’ll get 5 tips per week and even if you’re only able to implement one in your store each week, you’ll still have 52 improvements over the course of the year. Every year.
How do you think your store will be after making 52 improvements?
And heck, if you find time to do every tip… that’s 260 improvements per year. Just think what that can do for your business.
Anyways…
Ecommerce Success Blogs
How to Use AI for Customer Segmentation: Identifying Your High-Value Shoppers Without a Data Science Degree
Not all customers are created equal.
That's not controversial—you already know that some shoppers spend more, shop more frequently, or influence more people than others. The challenge has always been identifying exactly who these valuable customers are and understanding what makes them different.
Traditional customer segmentation (grouping by age, location, or basic purchase history) only tells part of the story. It's like trying to understand a person by knowing only their height and shoe size.
AI-powered segmentation, on the other hand, can analyze hundreds of behavior patterns and purchasing signals to identify your most valuable customer groups with remarkable precision—without requiring you to become a data scientist.
According to McKinsey & Company, businesses that excel at personalization generate 40% more revenue from targeted activities. The foundation of this personalization? Sophisticated customer segmentation.
In this guide, I'll walk you through how e-commerce store owners can leverage AI for customer segmentation in practical, actionable ways—even if terms like "neural networks" and "regression analysis" make your eyes glaze over.
From Shopify to Social: Creating a Seamless Multi-Channel Experience Without Losing Your Mind
Remember when having a beautiful Shopify store was enough? Those simple days are long gone.
Today's customers don't think in channels—they seamlessly flow between your Instagram shop, TikTok videos, Facebook marketplace, and Shopify store, expecting a consistent experience at every touchpoint.
According to Harvard Business Review, customers who engage with brands across multiple channels spend 4% more on every shopping occasion in-store and 10% more online than single-channel customers. Even more compelling, with each additional channel they use, their spending increases.
But here's the challenge: while customers experience your brand holistically, you're often managing these channels through disconnected tools, platforms, and strategies—leading to inconsistency, duplicate work, and quite frankly, entrepreneur burnout.
In this guide, I'll walk you through how to create a truly connected multi-channel experience that feels seamless to your customers without requiring you to work 80-hour weeks or hire a team of specialists. This is about working smarter, not harder, across all your sales and marketing channels.
Beyond Chatbots: 5 Practical AI Tools Every E-commerce Store Owner Should Be Using in 2025
When most e-commerce store owners think about AI, they immediately picture chatbots answering customer questions. And yes, those are useful (when implemented well).
But here's the truth: focusing only on chatbots is like buying a smartphone just to make phone calls.
The real power of AI for your e-commerce business lies in the less flashy, behind-the-scenes applications that can dramatically improve your operations, marketing, and bottom line.
According to a recent McKinsey report, businesses that fully embrace AI tools are seeing revenue increases of 3-15% and cost reductions of 10-25%. Yet many store owners aren't tapping into this potential because they don't know where to start beyond the chatbot.
In this post, I'll walk you through five practical, high-impact AI tools that go far beyond customer service automation. These are the tools that my most successful clients are already implementing to create significant competitive advantages in their stores.