Feeling a little overwhelmed and uneducated about Facebook Pixel? Here's some quick tips on what the standard events are, and how to pair a catalog.
1. The full list of Facebook Pixel standard events are:
| Event Name | Event Description |
|---|---|
| ViewContent | When a key page is viewed such as a product page, e.g. landing on a product detail page |
| Search | When a search is made, e.g. when a product search query is made |
| AddToCart | When a product is added to the shopping cart, e.g. click on add to cart button |
| AddToWishlist | When a product is added to a wishlist, e.g. click on add to wishlist button |
| InitiateCheckout | When a person enters the checkout flow prior to completing the checkout flow, e.g. click on checkout button |
| AddPaymentInfo | When a payment information is added in the checkout flow, e.g. click / LP on save billing info button |
| Purchase | When a purchase is made or checkout flow is completed, e.g. landing on thank you/confirmation page |
| Lead | When a sign up is completed, e.g. click on pricing, signup for trial |
| CompleteRegistration | When a registration form is completed, e.g. complete subscription/signup for a service |
2. There are two ways to pair a catalog with a pixel:
Business ManagerFollow these steps to pair a catalog with a pixel using the Business Manager:
|
Product Catalog Preferences APIYou can use the Product Catalog Preferences API pair a catalog with a pixel. |
3. Why Use Facebook Pixel?
"The Facebook pixel is a small piece of code that goes on your website. With the pixel, you can bring back website visitors, or find new people who will likely make a purchase or become a lead."
Click here to get started with Installing your Facebook Pixel.
