California Online Privacy Protection Act and other points
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law's reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. - See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf
According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.
Our Privacy Policy link includes the word 'Privacy' and can easily be found on the page specified above.
You will be notified of any Privacy Policy changes:
• On our Privacy Policy Page
Can change your personal information:
• By logging in to your account
How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.
Does our site allow third-party behavioral tracking?
It's also important to note that we do not allow third-party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States' consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online.
We do not specifically market to children under the age of 13 years old.
Do we let third-parties, including ad networks or plug-ins collect PII from children under 13?
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify you via email
• Within 1 business day
We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
• Send information, respond to inquiries, and/or other requests or questions
• Process orders and to send information and updates pertaining to orders.
• Send you additional information related to your product and/or service
To be in accordance with CANSPAM, we agree to the following:
• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email.
and we will promptly remove you from ALL correspondence.
Ecommerce Success Blogs
How to Use AI for Customer Segmentation: Identifying Your High-Value Shoppers Without a Data Science Degree
Not all customers are created equal.
That's not controversial—you already know that some shoppers spend more, shop more frequently, or influence more people than others. The challenge has always been identifying exactly who these valuable customers are and understanding what makes them different.
Traditional customer segmentation (grouping by age, location, or basic purchase history) only tells part of the story. It's like trying to understand a person by knowing only their height and shoe size.
AI-powered segmentation, on the other hand, can analyze hundreds of behavior patterns and purchasing signals to identify your most valuable customer groups with remarkable precision—without requiring you to become a data scientist.
According to McKinsey & Company, businesses that excel at personalization generate 40% more revenue from targeted activities. The foundation of this personalization? Sophisticated customer segmentation.
In this guide, I'll walk you through how e-commerce store owners can leverage AI for customer segmentation in practical, actionable ways—even if terms like "neural networks" and "regression analysis" make your eyes glaze over.
From Shopify to Social: Creating a Seamless Multi-Channel Experience Without Losing Your Mind
Remember when having a beautiful Shopify store was enough? Those simple days are long gone.
Today's customers don't think in channels—they seamlessly flow between your Instagram shop, TikTok videos, Facebook marketplace, and Shopify store, expecting a consistent experience at every touchpoint.
According to Harvard Business Review, customers who engage with brands across multiple channels spend 4% more on every shopping occasion in-store and 10% more online than single-channel customers. Even more compelling, with each additional channel they use, their spending increases.
But here's the challenge: while customers experience your brand holistically, you're often managing these channels through disconnected tools, platforms, and strategies—leading to inconsistency, duplicate work, and quite frankly, entrepreneur burnout.
In this guide, I'll walk you through how to create a truly connected multi-channel experience that feels seamless to your customers without requiring you to work 80-hour weeks or hire a team of specialists. This is about working smarter, not harder, across all your sales and marketing channels.
Beyond Chatbots: 5 Practical AI Tools Every E-commerce Store Owner Should Be Using in 2025
When most e-commerce store owners think about AI, they immediately picture chatbots answering customer questions. And yes, those are useful (when implemented well).
But here's the truth: focusing only on chatbots is like buying a smartphone just to make phone calls.
The real power of AI for your e-commerce business lies in the less flashy, behind-the-scenes applications that can dramatically improve your operations, marketing, and bottom line.
According to a recent McKinsey report, businesses that fully embrace AI tools are seeing revenue increases of 3-15% and cost reductions of 10-25%. Yet many store owners aren't tapping into this potential because they don't know where to start beyond the chatbot.
In this post, I'll walk you through five practical, high-impact AI tools that go far beyond customer service automation. These are the tools that my most successful clients are already implementing to create significant competitive advantages in their stores.