February 07, 2022

How To Write Books And Make Money

By Veronica Jeans, Shopify Queen & Bestselling Author
How To Write Books And Make Money

The Truth About Writing A Book

When I decided I wanted to write a business book, I had no idea what to expect. A lot of people told me that I shouldn't expect my books to make money, but that it was kind of like a marketing tool.

My compatriots said - "don't expect your book to make money for you—it won't. It's only there for visibility and credibility."

But I had a different idea: I wanted my books to actually make money just as much as they would help me get speaking engagements! I mean, you put all this effort into writing a book, why would you not use it to make money.

Although, there's definitely an important distinction between thinking of your book as a product and thinking of it as a book.

When you think about your book as your product instead of a book, you have a different mindset. It becomes easier for you to market it and sell it to people who will benefit from reading it and listening to what you have to say in your book. You literally take out your personal feelings to know it is a commodity.

Why Publishing Is Easier Than Ever

But the truth is that publishing a book is easier than ever—not to mention cheaper and more convenient.

Publishing a book is easier than ever. With KDP Amazon and other self-publishing platforms, anyone can publish their books and make it available for customers to buy within days.

The publishing game has changed. With Amazon, you can publish your book for free—all you have to do is take the time to format it correctly and upload it.

This means that you don't have to go through the process of sending your book to publishers, waiting for all of the rejection letters because you're not famous enough to sell millions of copies, or spending thousands of dollars on a publishing house that's only interested in working with established bestsellers.

You also don't have much control over the final product. You have to put your trust in the publisher and hope for the best.

But, self-publishing is different: you're in charge. You don't have to get anyone else's permission or approval (except for maybe a proofreader). You can create your book exactly how you want it, which is awesome!

Example of my friend who went through a publisher. He gets $1 per book, I get between $3 to $9+ per book depending on what type of book. There is a caveat though: he does not have to do anything! I treat mine as a business so there is branding involved and social media, emails, websites, etc. and all the marketing that is necessary for a business.

5 Ideas To Make Money As An Author

1. First off, you need to sell your books in different marketplaces and not just on Amazon. You can sell books on a website or even better an online store, eBay, Ingram Spark, Crave Books, etc to name a few.

2. Create videos or micro-lessons of your book. For instance, explain the moral of your story, talk about your book, teach an action in your book, show how to write a book, etc.

3. Sell accessories like journals, t-shirts, stickers, book cards - the same idea for instance as the Harry Potter series which has created a whole slew of products.

5. What about a gift box of items you mention in the book. Create a 6 to 8 week or even 6-month promotion and create an amazing giveaway.

5. Gift cards are a great idea for special holidays like mother's day, valentine's day, Christmas, etc. which you can have available if you have an online store.

Why Sell 

Amazon pays your royalties only in 90 days. If you had your website as a store, you can sell books and accessories and get paid much faster as in 2 - 3 days. The POD fulfillment is between 5 - 10 days whether you sell on Amazon or other marketplaces. You can surprise your readers with a small can gift item before they get the book. You can even send them a free surprise gift if you have enough profit margin in your book prices. This is a way to create raving fans who will buy your next book.

Branding Will Help You Stand Out From The Competition

The first impression matters - As Jeff Bezos says, "Branding is what people say about you when you're not in the room."

You need to think of your writing as a business as I have mentioned before. Which means you need to brand your business, and not just the books.

Wikipedia says: “A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers”

Part of a brand is a trademark which will identify your business to your customers. If you think of McDonalds and how they are recognized the world over. I know, I have seen them everywhere while traveling.

If you have a business, you can trademark your name or your products. You cannot trademark a title of a book. Unfortunately, I cannot trademark my name because I will compete with Veronica Beard's Jeans for instance. My books are about Shopify and you can bet they have trademarked Shopify. If you do business internationally, you will have to trademark for every country that you do business in. Although there is an international entity that can take care of 80 countries.

The international application simplifies the process of applying for foreign trademarks, but it does not guarantee that a particular country will agree to register your trademark. Each country has its own laws and standards what types of trademarks can be registered. There is no such thing as an “international trademark” that is good everywhere.

Branding also consists of branding tools and strategy to help you distinguish your business from your competition.

The tools for branding are your logo, colors, images, website, content, and social media presence and profiles.

Your brand strategy will help define how your customers see your business and product. And it is also figuring out your positioning or “winning-difference”. Most importantly it’s what helps you stand out from the competition and avoid having to compete on price.

Building a brand strategy for your eCommerce store is also powerful marketing, customer retention, and loyalty technique and is necessary for any new or established eCommerce business.

Plan ahead!

When you're thinking about publishing a book, you need to be planning ahead so that you don't end up scrambling to put together a website, figure out how to sell the book on Amazon and other places, and think about how you're going to brand yourself as an author all at the same time!

That is why I built my business on Shopify. It started out as something I needed to learn because I am an Ecommerce coach. But I discovered how easy it was to have all my ducks in one pond. I did not have to create a separate website, a blog or a shopping cart. In Shopify, it is all in one place. Even my marketing tools and financial records are part of the Shopify system. I now have my courses on Shopify as well and don't need course platforms like Kajabi or Thinktific for instance, which is all an added expense for my business.

Different Ways To Sell Books in Shopify.

I have different ways I sell my book in my Shopify store. Before I made my decision, I tested the various outlets or POD to see the quality of the printed books. Then I did a profit analysis to see what was the best option for my profit margin, and also how long the fulfillment took with each of the printing options.

I did discover that fulfillment times with all the PODs were the same, some varied at different times, but there was no clear winner.

I tested both Lulu Direct which is an App in Shopify and Amazon KDP. With LuluDirect you can attach a payment option and your books are automatically printed and shipped. But they are double the price of Amazon KDP. This would be a great option if you had a lot of orders.

Or, I order an author copy from Amazon KDP, add the customer address and add a gift message and ship it out via local Amazon internationally. It takes a bit more effort but you do make more money in the end.

So whatever your decision, look at the numbers and what suits you.

I also have access to other POD (print on demand) services like clothes, home accessories, or simple print options like journals, cards, mugs, etc.

It has been an amazing journey to build my business brand and my authority online.

If you buy my book series Shopify Made Easy - I make it very easy to set up and brand your business.