How do you get more traffic to your online store?
It essentially all comes down to money, consistency, authenticity and showing up.
BUT here is the secret - it is never FAST, no matter how much money you fling at it. It takes time to build a relationship with your customers.
I mean, you don’t meet somebody for coffee and immediately ask to get married right?
You have to woo your customer...I call it schmoozing!
1. SELL Your Products
The bottom line is, if you don't sell, you don't make money.
Selling is not easy or an inherent skill. It is definitely one of the skill sets that you need to learn and practice a lot. It is actually easier for me to sell somebody else's stuff than my own.
Step out of your comfort zone.
It is easier to sit and watch TV in the evening or relax on Sunday watching sports. Your idea or business will not grow if you do not spend a lot of time to plan and work on your business.
If building a business was effortless, there would be a lot more successful people.
How do you sell?
Basically, this is what you need to do!
- Get out and meet people.
- Communicated with customers more often.
- Socialize more online.
You need to do all your schmoozing with intent. Always be aware of what you want to achieve when you are communicating.
Here is the sad fact - It takes 21 touches before people will buy from you. This means you have to be in front of your customer 21 times with pieces of information.
The rule is 80% information and 20% selling - which means you create more content to inform your future customers about you, your products and your business.
I want you to look at your online store and create the E.A.T method.
Expertise - Authority - Transparency
1. Update your ABOUT PAGE on your website and add more photos, information, achievements, accolades, stories and the big WHY. Why did your create this business!
2. Add more information to your FAQ pages - for instance, more general product information, how your product is created, what your products ingredients are, how your product can be used or not used, more shipping information, where your products originated from, etc.
3. Community involvement - how you support your community!
4. Update your product pages - more information such as ingredients, shipping, returns, specifications, why your customer should buy your products, how will they feel if you they bought your products and what is the result when they use your products.
5. Last but not least, start creating articles or blogs.
That brings us to the next point.
2. CONSISTENCY Is Key
If you want your customers to choose you when they buy, you have to be consistent. You have to pitch up where they are.
Consistency takes effort and time. So make sure you schedule your time to market yourself and also to work in your business.
Once time has passed and gone, there is no retrieving time. It is not always possible to spend a lot of time in your business, especially if your business is not your main activity and life happens as well.
Create the time every day to devote to your business and schedule your information to go out on social media regularly, at the same time and same method.
There are different ways to show up:
- Social Media
- Network meetings
All of the above information that you have created on your website, can be all part of the information that you market.
Brand and personalization - what does this mean?
And the next step is to SHOW UP!
You have to show up as you. People buy from people they know and trust. So do you think if you just had stock photos on your website and emails etc, that people will get to know you?
So 10 years ago, we did a lot of networking breakfasts, lunches and dinners and spent a lot of time in traffic. And heaven forbid you showed your mug on your website. That was only for famous people.
These days it is easier to show your face on social media with personal photos and videos and people feel that they know you. They have seen your face, heard your voice and love your message and story.
Example of Kelli with Parisians Pure (skincare) who started her videos and her sales went up.
But a lot of people do not want to do Live video, and that is okay. So you can do videos with images (of you as well) lifestyle shots of your products.
And storytelling - your 'About Us' pages sections in your social media profiles. Make your message consistent across all your media.
Talk to your customer! Your existing customers are your low hanging fruit.
It is amazing what you can discover when you have a chat with your customers. You will be able to determine if you are selling the right way, the right language, the right price, the right media and what they really want and buy your products.
Find the top problems your customers face that you can solve. And how do you do that?
I call it the LOL Strategy.
- Listen to your customers, see what they need, and not what you think they need.
- Offer them something more than what they expect, and they will come back.
- Look after your customers, make them feel special and they will stay.
Your customer will drive your marketing and sales! if they like you and trust you they will buy from you.
CHAT - get a chat on your website!
Email - connect with your customer via emai.
Social Media - schmooze on social media and connect with your potential customers by showing them yourself. BE PERSONAL!
Send your buying customer a handwritten thank you card!
Create a thank you video for your thank you page after they bought from you.
Try to create an amazing unboxing experience.
Be a personal brand!
Every day you have to take ONE action, one step for your business.
Action creates forward momentum. And before you know it, you are taking several action steps toward building your business.
If you don't start, nothing will happen.
Plan your week, month and year. You will have a global view of your activities, and you will not feel overwhelmed thinking about all the details you need to take care of.
How to start planning?
Step 1. Make a list of Themes/ideas of what you are going to write or post.
- What international or national days popping up on your calendar.
- What special events are occurring in your industry?
- What special days are coming up - ie Mother's Day, Easter, July 4th?
Grab a calendar and some sticky notes and start writing out your ideas and stick them on your calendar.
Step 2. Now you can think of what you want to do these specific days.
How are you going to entice your customers to come back and buy?
Offer them a deal. People love deals.
I know it is scary giving % discount, but make sure they buy one and then you discount. Or giving a bigger discount if they buy 3 or 4 items. It is better to sell more than to only sell 1 item.
Be confident in what you are selling, and you know your customers will be back because they love what they buy.
Step 3. Create actions for each of these special days.
What do you need to have ready to be able to sell?
Do you need emails for your promotions?
Do you need posts to talk about the promotions?
How many days ahead do you need to start the promotions?
Write down a sequence and add it to your calendar. I use Google calendar, a paper calendar, and Asana.
I start of with my paper calendar for my ideas, then I add them to my Google calendar or Asana if I have tasks to prepare before I launch my special events.