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is SEO imporant in 2017?

What Is SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn't just about building search engine-friendly websites. It's about making your site better for people too.
Search engines (Google, Bing, Yahoo) are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.Why can't the search engines figure out my site without SEO?
Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

1. Unique Titles (Tags)

Titles should describe the page’s content accurately and concisely so interested folks are attracted and people not interested are spared a wasted click (and one you don't need to pay for).

The more accurate and concise a page title is, the better job it may do in encouraging clicks from shoppers who will actually buy the product the page promotes.

The key takeaway here is that page titles are not just for search engines. They are

Keyword phrase one - phrase two | Brandname

Suggested character counts range from about 35 to 70 characters.

If the page title is too long, search engines will truncate it and add ellipses on a search results page.

The aim is to include the keywords your potential customers are likely to use when they search for this product on Google, Bing, or similar.

2. SEO-friendly product descriptions.

A product description should use the language your new customer uses to search for products like the one you’re selling — think keyword phrase research. It should present this information in a way that is unique to your site and your brand.

If SEO is your goal, it is almost never acceptable to use a manufacturer’s product description.Your manufacturer's description will probably not attract your ideal customer either.

3. Descriptive Image Alt Tags

Simply ensure that you have good and descriptivealt tags for your images. Search engines use your image alt tags as part of the description of your page.

3. Metadata Description

What is metadata? It provides information about a certain item's content.

Think of the metadata on your site’s product detail pages like a little ad that will show up on a search engine’s results page and entice folks to click on your organic listing over another store’s listing. You will find this at the bottom of your product detail page in your admin.

Use active verbs, and include a call to action meant to encourage a click.

The Description Meta Tag

The description meta tag is another important on-page item that search engines look at closely when ranking your site. The meta description is not seen by the users when they visit your site, however, search engines like Google display the meta description on search result pages. In Google’s case, the meta description is displayed below the title of the page.

Meta descriptions help search engines and users quickly understand what a page is about. The description is a brief explanation of what a user will find on that page and why it matters. This is where you sell the users on why they should click into your site.

Your description needs to be something compelling, truthful, unique, and contain the key phrases that people would use to find this page. You need to do this in 160 characters or less (only 20 more characters than a tweet). Do not worry; it is not as hard as it sounds once you get the hang of it!

4. Social Media and Share Buttons 

Why is social media important for SEO?

FacebookOpen Graph tags,Twitter Summary Card tags, and the standard complement of social media share buttons are important on your website pages, especially your product pages.
Google uses your reviews and social shares as part of your rankings.

When you optimize your Facebook account with relevant keywords, you improve your visibility. You also and make it easier for potential followers to find you using those keywords. 

The more followers you have, the better your chances of getting more shares, website visits, and engagement. In other words, using keywords to optimize your Facebook content helps you reach a more relevant audience. 
This translates into an increase in site traffic, and a  higher engagement rate.

Both of which are factors used to determine a website’s search ranking.

You can see how social sharing helps you build links and boost visibility. This impacts click-through rates, website traffic, and bounce rates. All of these are important search ranking factors. Therefore, this suggests that Facebook marketing can have a huge impact on your ranking.

Use Relevant Keywords For Post Visibility

As I mentioned earlier, using relevant keywords in your Facebook posts can make it easier for relevant searchers to find those posts. 

Write an interesting description of the content you share and include the right keywords.

This means people looking for posts related to your keywords will be able to easily find the post, click on it, and read the article.

Include a Call-to-Action

Simply sharing your content on Facebook may not be enough to get people to click. 

When you share links to your blog posts, or product pages on Facebook, include a call-to-action (CTA) that asks users to DO something specific. Make it as easy as possible for people to decide what to do with your post.

 


Veronica Jeans
Veronica Jeans

Author

Veronica Jeans is a Ecommerce Business Mentor and Marketing Expert. She is passionate about eCommerce businesses and specializes in global ecommerce and online sales trends. A well-traveled individual with international business and financial experience gained in USA, UK, Netherlands, Namibia & South Africa, I help small businesses scale successfully.
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