August 22, 2017

Is SEO still important in 2017?

By Veronica Jeans, Shopify Queen & Bestselling Author

is SEO imporant in 2017?

What Is SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn't just about building search engine-friendly websites. It's about making your site better for people too.
Search engines (Google, Bing, Yahoo) are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.Why can't the search engines figure out my site without SEO?
Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

1. Unique Titles (Tags)

Titles should describe the page’s content accurately and concisely so interested folks are attracted and people not interested are spared a wasted click (and one you don't need to pay for).

The more accurate and concise a page title is, the better job it may do in encouraging clicks from shoppers who will actually buy the product the page promotes.

The key takeaway here is that page titles are not just for search engines. They are

Keyword phrase one - phrase two | Brand name

Suggested character counts range from about 35 to 70 characters.

If the page title is too long, search engines will truncate it and add ellipses on a search results page.

The aim is to include the keywords your potential customers are likely to use when they search for this product on Google, Bing, or similar.

2. SEO-friendly product descriptions.

A product description should use the language your new customer uses to search for products like the one you’re selling — think keyword phrase research. It should present this information in a way that is unique to your site and your brand.

If SEO is your goal, it is almost never acceptable to use a manufacturer’s product description. Your manufacturer's description will probably not attract your ideal customer either.

3. Descriptive Image Alt Tags

Simply ensure that you have good and descriptive alt tags for your images. Search engines use your image alt tags as part of the description of your page.

3. Metadata Description

What is metadata? It provides information about a certain item's content.

Think of the metadata on your site’s product detail pages like a little ad that will show up on a search engine’s results page and entice folks to click on your organic listing over another store’s listing. You will find this at the bottom of your product detail page in your admin.

Use active verbs, and include a call to action meant to encourage a click.

The Description Meta Tag

The description meta tag is another important on-page item that search engines look at closely when ranking your site. The meta description is not seen by the users when they visit your site, however, search engines like Google display the meta description on search result pages. In Google’s case, the meta description is displayed below the title of the page.

Meta descriptions help search engines and users quickly understand what a page is about. The description is a brief explanation of what a user will find on that page and why it matters. This is where you sell the users on why they should click into your site.

Your description needs to be something compelling, truthful, unique, and contain the key phrases that people would use to find this page. You need to do this in 160 characters or less (only 20 more characters than a tweet). Do not worry; it is not as hard as it sounds once you get the hang of it!

4. Social Media and Share Buttons 

Why is social media important for SEO?

Facebook Open Graph tags, Twitter Summary Card tags, and the standard complement of social media share buttons are important on your website pages, especially your product pages.
Google uses your reviews and social shares as part of your rankings.

When you optimize your Facebook account with relevant keywords, you improve your visibility. You also and make it easier for potential followers to find you using those keywords. 

The more followers you have, the better your chances of getting more shares, website visits, and engagement. In other words, using keywords to optimize your Facebook content helps you reach a more relevant audience. 
This translates into an increase in site traffic, and a  higher engagement rate.

Both of which are factors used to determine a website’s search ranking.

You can see how social sharing helps you build links and boost visibility. This impacts click-through rates, website traffic, and bounce rates. All of these are important search ranking factors. Therefore, this suggests that Facebook marketing can have a huge impact on your ranking.

Use Relevant Keywords For Post Visibility

As I mentioned earlier, using relevant keywords in your Facebook posts can make it easier for relevant searchers to find those posts. 

Write an interesting description of the content you share and include the right keywords.

This means people looking for posts related to your keywords will be able to easily find the post, click on it, and read the article.

Include a Call-to-Action

Simply sharing your content on Facebook may not be enough to get people to click. 

When you share links to your blog posts, or product pages on Facebook, include a call-to-action (CTA) that asks users to DO something specific. Make it as easy as possible for people to decide what to do with your post.




  1. sitemap to Google



XML sitemap to submit to Google so all of your blog posts can be properly indexed. Once you get your sitemap, head over to Google Webmaster Tools and submit your sitemap.

  1. difference between http and https
    Search engines see and as two different websites with identical content. This is duplicate content that search engines associate with plagiarism. As a result, your SEO ranking will go down for both the http and https versions of your website.
    In order for you to identify whether your blog has this problem or not, simply enter http:// before your blog’s URL. Then, do the same thing but with https:// in the front. When you do this, check your URL for spelling because you do not want a misspelled URL to give you the wrong webpage.

    3. meta tags
    I got introduced to meta tags more than a year and a half after I created this blog. I had to go through every blog post I ever wrote and add meta tags to them all. It was painstaking work that took several months of my time, but it was all worth it. My search engine traffic jumped up significantly after making the change. Any of my blog posts that were already doing good traffic from the search engines got a big jump in traffic.
    I use the Add Meta Tags WP Plugin to add meta tags to all of my blog posts. I include keywords in these meta tags so search engines can pick up on them and promote my content. Meta tags, especially the meta tags with the right keywords, make it easier for the search engines to understand what your content is
    4. how Google sees your blog
    Google sees your blog completely differently from you. It does not see the colors and pictures that may be on your blog posts. In order to make it easier for Google to see the way your blog looks, use the data highlighter in Google’s webmaster tools. Once you verify your blog, the data highlighter will allow you to let Google know how your blog looks (pictures, text, author name, etc). Using the data highlighter only takes 10-15 minutes, and it can have a big impact on your search engine traffic.. 
    5. improving your blog’s bounce rate

    Your blog’s bounce rate allows search engines to identify how interesting your blog is. If your bounce rate is 100%, that means people are visiting your blog and then leaving without reading another article. A high bounce rate is bad for SEO and results in fewer conversions.
    In order to see where your bounce rate is at, verify your blog with Alexa and then see their stats. Your blog’s bounce rate should be under 70%. A bounce rate under 70% means that at least 30% of your visitors are reading multiple articles on your blog. The lower you can get that bounce rate, the better your SEO and conversions will be.
    You can lower your bounce rate through a variety of ways. Here are some of them:
    1. Include links to your older blog posts in your new ones
    2. Use Hello Bar to promote one of your articles, or better yet, a landing page
    3. Show related articles at the bottom of every blog post
    4. Show popular articles on your sidebar
    5. Redirect people to another page on your blog after they subscribe. This page should contain links to the best content on your blog.
    6. Show summaries of blog posts so people have to click (lowering bounce rate) to read the entire blog post

  2. 6. NO Stuffing keywords
    My rule of thumb is to never use the same keyword twice in the same sentence. Synonyms are also very useful. If your keyword is “giraffe,” you can refer to the giraffe as an animal in one of your sentences instead of referring to it as a giraffe in every sentence of your blog post. Using synonyms to replace keywords will boost your blog’s SEO.
    7. too much anchor text

    Anchor text is great for SEO and bounce rate, but having too much anchor text in one blog post can also be harmful.
    The search engines won’t like it if you have dozens of anchor text links in the same blog post. However, there are worse consequences of having too much anchor text. The success of a blog all depends on how many visitors it gets and what those visitors do when they get on your blog.
    If you have dozens of anchor text links in your blog post, it will be more difficult to read. I make my blog posts as easy to read as possible by writing short paragraphs and only having some anchor text. Imagine how different the reading experience of this blog post would be if every other sentence was anchor text. For the average person, it would be too much to bear, especially when there are other blogs on the web without that much anchor text.
     8. approving comments
    do not approve spammy comments - not good for readers!

    8. taking social media seriously
    Social media is anything but a fad. It has completely transformed businesses and allowed blogs to suddenly become popular. The main reason this blog is popular is because of my Twitter presence. My SEO traffic has really been kicking in lately, but that is because I also get traffic from Twitter. Every day, I am getting hundreds of daily visitors from both Twitter and the search engines.
    In addition to boosting your SEO traffic, social media allows you to interact with your targeted audience. I have made many wonderful connections on Twitter. Some of these people share my blog posts and buy my products. Social media is one of the most valuable traffic generating assets known to mankind.


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